TJB.
Make United Fun Again
3/ the XIII brand is specific for Beerschot as it resembles the registration number of our club with the Belgian FA and is regarded as an important club symbol. I am sure they will think of a different home brand for you guys that resembles your history.
Hm. I wasn't aware of that.
I also don't trust our hierarchy to come up with something similar for us which doesn't sound terribly cheesy.