I don’t think that’s what he’s saying. I think he’s saying any plans should be built around keeping our current fans able to see the games whilst it happens.
And that’s what I think, in any case.
But I don’t get the anywhere near the same urge as others to develop the ground.
I would like to see United extend the ground and further develop the facilities. I think sometimes that we are in danger of basing the future on the present or the past and not seeing the potential of taking a completely fresh look at things. I'm sure there's a lot of fans who think that our stadium is plenty big enough for us now without extending it further. Because their estimate of our potential is based on current attendances of around 30,000. I think it's a huge mistake to think like that. The future doesn't have to be like the present or the past.
I've been at Bramall Lane with almost 50,000 in there, back in the 70's. Different times of course, but I don't see why a successful Sheffield United Football Club couldn't attract those kind of crowds - especially if we are competing at the top levels of football.
If you look at what the most progressive clubs are doing you'll see that they are placing a lot of importance on increasing capacity and upgrading facilities. For some it's meant moving grounds altogether, but with all the development space we have around our ground we don't need to do that.
Manchester United were for years the leader in terms of upgrading their facilities. I'm sure some of their fans would have said "it's plenty big enough for us now - no need to do it". But they've continually improved the capacity and facilities and they are looking to do it again - especially now that Old Trafford has fallen behind to clubs like Arsenal and Tottenham in this regard.
If that sort of company, i.e. Manchester United, Arsenal and Tottenham, sounds too illustrious an analogy to make, then how about Newcastle United? In the mid 1990's their capacity was 36,000 - now it's 52,000. And they fill it every game, except when during coronavirus season obviously.
I'm not in the property development business so I don't know a great deal about that. But I am in the business of looking at market trends for businesses and helping them plan for the future - and whilst that's in a totally different industry to football, some principles remain the same. You have to really understand the marketplace that you are operating in and anticipate how that is going to evolve - and plan for that.
The only downside I can see to it is that the game of football is moving away from the model of getting fans to come through the turnstiles and becoming more of a TV product. But we shouldn't let that put us off developing the ground and facilities at this point in time - because by doing so we'd be moving in the direction of most other major players in this market - and we would fill it - I've no doubt - as long as we remain at the top level of football. That's the big unknown factor in this. But you have to plan for success - not failure.