New prices at the lane

[Beat Jedi]

Depends what you’re drinking. You pay £4 for a pint of undrinkable lager (Amstel), but £5 for a pint of Neck Oil from Beavertown. Either way though, those Bramall Lane prices are ridiculous for what’s being served up.

Agree. These prices should thin out the queues a bit along with the people who won't/can't use contactless. I'm not paying that for less than a a pint of Heineken. Heineken have a stake in Beavertown can't we flog their cans? I'd pay these prices for that I'm not paying it for Heineken in a plastic bottle.

 

[Blade56]

Son paid £7/pint at Twickenham yesterday.

Never understood the need to queue for ever to pay stupid money for food or drink in a football ground.
Eat beforehand and likewise get some ale down.
Ffs it's only 90 minutes.
Bit like the fucktards that buy food and drink on a 2 hour Ryanair flight.

Fully agree BJ, nice cooked English in the morning, light lunch and one of the post match luxuries is pie mash and peas or fish and chips or pizza etc as soon as we get home with a few cups of tea

 

[Tom Bott]

Depends what you’re drinking. You pay £4 for a pint of undrinkable lager (Amstel), but £5 for a pint of Neck Oil from Beavertown. Either way though, those Bramall Lane prices are ridiculous for what’s being served up.

Though there is a thread saying all staff should be paid the living wage of £ 10 per hour or whatever. Where do people think that money would come from.

 

[BLADES1988]

This is why I take a hip flask to the game. Also the GeeGees and the dogs! No silly money pints thank you please

 

['Doc' Pace my hero]

I would prefer an autumnal mead !!

 

[PokerBlade]

Pint gone up by 25% from £4 to £5. Its cheaper to get a pint at Spurs new ground (£4.50) in far better surroundings. For the standard of fare offered and poor quality of service its taking the p*ss and will impact on match day revenue.

I think the catering is still provided by a contracted company so it won't affect the club's revenue. In spite of the terrible service they sell about as many beers as they can pour. This won't hurt them. Consumers are not always rational actors.

 

[Jolly Buffer]

Cashless, Smokeless. What next fkin Meatless Pies??
Five nicker for a pint of gassy piss!

It's madness I tell yer!!

 

[Beat Jedi]

Ideally we'd sell some local stuff. People have mentioned serving local real ales but then people say it's hard to keep it properly etc. Why not get in touch with Abbeydale Brewery or Triple Point on Shoreham Street about a deal to sell their cans? They seem to lack some imagination at The Lane with regards to this sort of thing. We're Premier League now step it up a bit (and I don't mean just up the prices for the same shit). Pigs have the Thornbridge beer which pisses me off.

 

[LoughboroBlade]

Though there is a thread saying all staff should be paid the living wage of £ 10 per hour or whatever. Where do people think that money would come from.

Maybe from some of the £100m the club will be getting from the Premier League?

In my opinion we’ve really missed an opportunity to reward long-suffering fans by not maintaining as many of the matchday costs as possible in light of the large influx of cash. Instead of that we seem to be basically ratcheting up anything we’re selling – basic ticket price, membership price (while at the same time reducing its worth), food & drink, even the programme. I don’t recall us doing this quite as drastically on everything last time we came up to this league. In fact I thought we kept everything very affordable.

 

[Tom Bott]

Maybe from some of the £100m the club will be getting from the Premier League?

£ 45 million on players transfer fees, wage bill up to £ 50/60 million £ 5 million on ground improvements.

The fans also wish for the stadium rebuilding.

We can assume we are staying up and start spending next seasons PL money, or end up back in the Championship with a huge amount of debt.

 

[LoughboroBlade]

£ 45 million on players transfer fees, wage bill up to £ 50/60 million £ 5 million on ground improvements.

The fans also wish for the stadium rebuilding.

We can assume we are staying up and start spending next seasons PL money, or end up back in the Championship with a huge amount of debt.

The £100m is what we will be getting from the league for this season. I believe the transfer fees will be paid in instalments – some this year, some next year. Let’s not also forget that we’ve had our record ever sponsorship deal. I’m not really sure the club would have suddenly entered choppy waters had we maintained the programmes at £3 and pints as they were...

 

[Tom Bott]

The £100m is what we will be getting from the league for this season. I believe the transfer fees will be paid in instalments – some this year, some next year. Let’s not also forget that we’ve had our record ever sponsorship deal. I’m not really sure the club would have suddenly entered choppy waters had we maintained the programmes at £3 and pints as they were...

I know.

The USG sponsorship deal is worth £ 3.5 million this year. So doesn't even cover the ground improvements.

Say £ 30 million up front for transfer fees, Say £ 50 million wages .

January transfers ?

Balance available ?

 

[LoughboroBlade]

I know.

Say £ 30 million up front for transfer fees, Say £ 50 million wages .

January transfers ?

Are you saying that if we don’t add 50p to the programmes we won’t be able to sign any players in January? I know “Programmes £3” Man is excellent at what he does, but I’m not really sure his efforts really have much of an effect on that budget.

 

[bromtom]

Personally I think the programmes will actually improve a bit, so that's fair enough.

Pint prices are obscene but it's the soft drink ones that are most ridiculous.

Making cinemas look good value. When you can go to the shop across the road and get a bottle of Irn Bru or similar fruit flavoured fizzy liquid for 79p it's especially ridiculous.

 

[Tom Bott]

Making cinemas look good value

Though cinemas have revenue 365 days per year with several shows per day.

Football clubs have revenue 19 days with one event.

 

[Billyblade]

Has anyone stopped to think this might be utter bollocks and the picture was taken at the Rod Stewart concert?
Would explain the gin and prosecco.
Although there should've been Horlicks, Sanatogen and Complan.

Personally it makes shites all difference to me if its a fiver a pint. Won't be buying any anyway.

Although it might seem better to say I've saved a fiver there instead of four pound odd

 

[bromtom]

Though cinemas have revenue 365 days per year with several shows per day.

Football clubs have revenue 19 days with one event.

True, but if they're looking to make up for 346 days of "lost" revenue by selling pop for three times it's RRP I'd worry for the financial future of our club.

Edit: I think Billyblade could be on to something. I bet they're Rod Stewart prices, we don't sell prosecco on match days do we?

 

[Bartleby]

How much were the same pints last season? Paying way over the odds for substandard food and drink is pretty standard at sporting events but interested to know how much they’ve bumped it up by...

£4. A 25% increase is pretty annoying but as it's impossible to get a pint at half time without missing some of the game it'll not affect me as much as some.

 

[Ranmoorblade]

I know.

The USG sponsorship deal is worth £ 3.5 million this year. So doesn't even cover the ground improvements.

Say £ 30 million up front for transfer fees, Say £ 50 million wages .

January transfers ?

Balance available ?

I was under the impression that the PL paid the bill for the essential ground improvements needed when promoted.

 

[Slug]

This is the photo

Think that could be a photo that was taken at the Rod Stewart concert?

 

[ThatJa]

Don’t think they’ve thought this through ,One person can spend a max of £30 pound on contactless a day I think

In one transaction.

 

[ThatJa]

I was under the impression that the PL paid the bill for the essential ground improvements needed when promoted.

They pay the required essentials.

 

[grafikhaus]

Never understood the need to queue for ever to pay stupid money for food or drink in a football ground.
Eat beforehand and likewise get some ale down.
Ffs it's only 90 minutes.
Bit like the fucktards that buy food and drink on a 2 hour Ryanair flight.

Absolutely agree. I bet a lot of the people who keep paying through the nose for overpriced crap inside BL do it because 'I've always done it.' Then they'll slag off people who don't like contactless payments as 'Luddites'.

I laughed at that on a flight to Krakow a few months back hardly time to eat it before the stewardess was whipping the left overs away fuckin mugs it looked like shite too.

Ditto coming back from Perpignan 6 weeks ago with Ryanair (but all airlines are the same). In the air for 90 minutes, but some twats insist that they must have overpriced food and drink on the flight even though they've just left an airport jam-packed with food and drink outlets - and with far more congenial eating/drinking spaces than the 18 square inches you get on the plane.

These short-haul flights should make it clear that there'll be no food and drink served as they'd save more money by not employing the one or two extra staff needed to serve these idiots.

 

[nicksufc]

Great blue sky thinking from the commercial team to implement this strategic profit intensifier. It should result in a net increase in gross profit of 3.4% over the season: well worth it in my eyes. Hats off.

 

[Bill Johnson]

It is if you enter the ground bang on kick off and then leave in about the 73rd minute.

2019 award for pedantry goes to.......

 

[Balham]

Son paid £7/pint at Twickenham yesterday.

Twickenham is expensive but £7 includes the cup deposit doesn't it? Think the liquid is £5.50-odd

I know.

The USG sponsorship deal is worth £ 3.5 million this year. So doesn't even cover the ground improvements.

Say £ 30 million up front for transfer fees, Say £ 50 million wages .

January transfers ?

Balance available ?

You're conflating P&L income (USG sponsorship) with capital spend (ground improvements, transfers). Cash is a different matter but we should be more than fine at the moment.

 

[Foxy]

Ideally we'd sell some local stuff. People have mentioned serving local real ales but then people say it's hard to keep it properly etc. Why not get in touch with Abbeydale Brewery or Triple Point on Shoreham Street about a deal to sell their cans? They seem to lack some imagination at The Lane with regards to this sort of thing. We're Premier League now step it up a bit (and I don't mean just up the prices for the same shit). Pigs have the Thornbridge beer which pisses me off.

Imagination is limited to the pouring rights and catering contract at the stadium.

 

[YES Blade]

Because some people don't like it and don't have bank cards (what????), the club have decided to keep one cash till per kiosk. So it could be a legit picture.

Avoid that queue. That queue will be the longest and slowest.

But you know what will happen, those paying by cash will just queue at any till they like, order and handover cash. Then the young lad behind the counter will just walk over to the cash till and sort out the change. It will probably get better after a few games, but the club are better off standing firm on the cashless stadium plan IMO.

 

[Worksop II]

the club are better off standing firm on the cashless stadium plan IMO.

Do you know if they accept Postal Orders ?

 

[Rodley]

JUST GO TO ONE OF THE DOZENS OF EXCELLENT PUBS NEAR THE GROUND