Read all of the comments on this solitary thread.
Get your head out the clouds and UNDERSTAND just exactly how many folks are priced out of going, when cheaper pricing would allow them to.
A high percentage of families work to a budget.
For a dad to take his son / daughter to this match, with a few add on costs such as drink,grub, programme etc. Your looking at £60-75 ish.
The AVERAGE net take home pay in South Yorkshire is around £400 per week.
MAKE THE CONNECTION !!!
Now. Optimum pricing.
The theory being at what pricing point does a club MAXIMISE its match day revenue. Which is I believe where your point is going.
The balance between attracting numbers over unit pricing.
I’m assuming you understand it’s not quite as straightforward as the attendance figures in isolation, due to additional sales of drink, grub, programmes, club shop, etc.etc.
I’m telling thee, basic mathematics concludes it’s cheaper than is currently being charged !!
And just for the record, IMHO !!!!
UTB