There is a chasm between “supporting” a football club and going to watch a team play football. It’s not about your wallet but about your heart. To support a team you need to be in love with its history, in love with its location and in love (in a manly way!) with the general character of its supporters.
A club that runs itself purely as a business and charges as much as it can when it is successful will slowly strangle its own identity.
I grew up 100 miles north of Sheffield and watched football at Middlesbrough, Sunderland and Leeds but never supported any. I then lived in Sheffield from 71-77 and became a Blade after about 2 games.
Since 1978 I have lived 100 miles south but I go to every home game and spend all day in the city. I walk around exploring how it is changing, drink in pubs that were there and pubs that weren’t and meet friends who have lived there all of their lives. Then I go and watch a game - which can make me happy and excited or sad and depressed, but I still come back whatever happens.
A relative of my wife was born in Cardiff and has supported them all of his life - even though he has lived in Australia for 30 years. For their season in the Prem he took a year off work, rented a flat in Cardiff and went to every game home and away. When he walked to the home games he said he cried every time as soon as he got on the route he walked as a boy. He didn’t know why, it just happened.
As clubs become successful businesses they may achieve huge incomes from high paying crowds, but they will lose their souls, their history and future real supporters.
I feel very lucky that somebody like Kevin McCabe has kept our club as a real part of Sheffield history, developed our wonderful home and encouraged future generations.
After all, football is really a love story not a business book.
The Magic is Back