The club is a football club first and foremost,
What happens on the pitch determines the entire stability of the club, not paying the gas bill on time.
Good players with value on the pitch is what makes a football club valuable and secure, not desperately selling them for less than their worth because the gas bill's due and then watching them become more valuable players at other clubs 6 months later.
I'm not just talking about the Harry Maguires and Kyle Walkers and Phil Jagielka's, I'm talking about dozens and dozens of players of a lesser ability that have done well elsewhere. Don Hutchinson springs to mind, a 30 year old that we couldn't wait to offload for whatever we could get for him, he then went on to move three times to different clubs for £5 million plus, in the days when £5 million was quite a lot of money for a player.
He was sold quickly and cheaply probably because some director was worried about the gas bill.
Take care of the football and the rest falls nicely into place.