Call me a dreamer, but in an era where several clubs are either moving into brand new stadiums (Everton) or announcing plans to dramatically increase capacity and facilities at their existing stadiums (Leeds and Aston Villa) - in a time where Financial Fair Play rules and clubs need to maximise and squeeze every last corporate penny they can just to compete - I really can't see our new American owners coming in, sitting down and going "Do you know what, we don't need to increase attendance, our attendance is perfect for who we are!"
Stand still for long enough and we will get left behind. Bramall Lane is beautiful through the eyes of most loyal Blades, but in reality it needs an awful lot of work doing to it, and sharpish - to avoid us falling further behind our rivals.