diplomat
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I'm not sure that's true though. Aren't both Madrid and Barca enormously in debt despite being global brands and benefitting from a very biased TV package in their favour?People talk about the 300k+ per week some of the top players are on. The clubs that pay those wages can afford that because of the commercial and merchandising income that comes from having that player in their team outweighs the wage cost.
How much money does the likes of Cristiano Ronaldo, Lionel Messi, Gareth Bale, Neymar et al make for their respective clubs in commercial/merchandising? It is phenomenal. The players like that are global brands and in effect the clubs are justifying their outlay in wages because they are recouping that tenfold in other income because of the globalisation of football.