I don't get your point. I was quite surprised at how expensive the Owls prices were.Remember they had a boycott and disenchanted fan base so far less renewals at a discount. I thought they were encouraging season tickets by offering brilliant prices. I have no problem with us charging more than them we are after all in a higher division and despite our complaints have much better facilities. Of course football is too expensive but as an over 60 renewing on the kop and able to pay in three interest free instalments using pay pal it is still a decent price. Football is becoming more and more a sport for the middle class and football tourists wether we like it or not. I wonder if the regulator when not to busy getting Wednesday promoted might not try to influence ticket prices. Good luck with that.