Absolutely spot on.
I'm now in my 60s so a concession, but I won't buy a season ticket on principal, nothing to do with deadlines, so I attend games on as I like basis, which of course makes me a non-true Blade (been supporting them for over 50 years & ex-season ticket holder for most of that time).
I'm not paying £15 membership, whether it's value for money or not, so if I want to go into an away game I either go in the home end or buy an executive box / place for the day, at places like Notts Co, etc. I don't live in Sheffield, so the home team will be happy enough.
Another PR farce.