Because, like most things in life, it's not coldly, disinterestedly rational or logical. In this case, it's about the chase not the catch. I want us to win the League and I do not want us to get fucking promoted. Makes no sense at all.
Best case scenario - mooted in one of the takeover threads - is the Yanks (in general) buy up the "Premier" League clubs, do away with promotion and relegation, and make it a closed shop. Then, as long as we are in the Championship when that happens, we can win the League as often as we like.
This is heavily coloured by VAR. If in the unlikely event that we ever get rid of that utter fucking abomination and we can actually celebrate a goal when it's scored rather than referring it to a committee, then promotion might be more attractive.
As it stands the "Premier" League is not football. It's VARball. Dramaball. WWEball.
Why the fuck anyone wants to be at a game when you can't celebrate a goal is utterly beyond me.
Lundstram's Toe.