I'm being a bit of a Blade's magpie in my suggestions about what we need to do to evolve into a sustainable and progressive business model.
The longer we remain in the Premier division the more our potential increases to maximise our sponsorship deals. I believe that at the beginning of this season we did a deal worth £8 million in season 1, with reduced staggered payments over the next few seasons (if someone wishes to clarify or correct my explanation feel free).
With each season we'll strengthen our squad/first team, not perhaps with spectacular spends on established international standard players, but with recruits who Wilder believes will enhance and improve our standards. A good example seems to be Besic, the current Everton player. After a slow, arguably uneven start, we're now beginning to see what Mo brings to our team, and from what I've seen, other supporters agree that this guy would be a great addition on a permanent basis. And so it would continue, shrewd recruitment, sometimes busting our existing transfer records, would enhance our chances of remaining in this division, in much the same way that the likes of Southampton have managed over the seasons.
There is, of course, the fact that being a Premier division club makes you automatically attractive to players who wish to play at the top level. The stumbling block with this is wages and what we're prepared to offer. I think it's a given that our current wage bill will rise, and that a player currently on X will look to increase this to Y or even Z should they re-negotiate, but that's what happens when you arrive at the promised land. Naturally I'd expect us to compensate our management team with improved contracts the longer we remain at this level. Personally, I have abundant optimism for our future. We have a great management team, a pretty healthy squad with several very talented individuals, and we're getting great crowds for our home games, so to my mind this is about the best it's been in my time as a Blade.
Of course, expectations will rise, and I can see that for some of us selective amnesia will play it's part in appreciating why we're where we are and what brought this about. But such is life and football supporters, at least now we're able to contemplate this club as an authentic, top level outfit. Who'd have thought that three seasons ago?