Perhaps they don't have any interest in the Game of Football. But maybe they have an interest in acquisitions, or buying low priced stock and selling it on at a higher price - they might like a little flutter in stocks and shares - or laying on bets in futures, not as part of their multimillion dollar empires, but as a group of friends that like to challenge each other and come up with ideas. And they have been very successful at it. I'm not talking of simply buying the club to gamble on it getting to the Premier League and selling it in this example, because that's frankly a boring and dangerous way to try it.
They might be big sports fans, but are more interested in the 'player' angle - searching for gems and bargains, developing them and selling them for a profit. Similar to baseball cards. And they love using databases and technology to create money that way. I mean, for a geek like me, that would be a very interesting and entertaining way of looking at football. Part of the fun* in playing Football Manager computer games is buying lower league players and selling them to a bigger club.
And if they are making money that way, and some of that is used to develop and improve Sheffield United - then that could be a benefit to us also.
As long as there is someone there in the club who has a knowledge of football and which player positions we need to improve, and pass that on, then it could be a really good future for the club.
But as a side issue - if they are into AI, and searching databases for information - I sincerely hope they are also searching this database - this forum - because it doesn't take a very complicated AI toolbot, for them to realise we need a better defence!

*I use the word fun, because I think that's why they bought us - a little flutter here, and sell on there - to see if their 'base price' has risen - there's nothing wrong with that - it's up to us fans to keep the Sheffield United dream alive and to keep supporting the club, and hopefully over time our passion and love of United will make them see how important this club is to us, and maybe, they will fall in love with it too.