I would like to think, that with our current setup, we wouldn't try to compete with the likes of Man u or Chelsea.The belief that after a couple of seasons teams are a 'comfortable' Premiership team is exactly the reason some clubs are in real difficulties now.
Fans and directors start to believe it will never end so buy players they can't really afford on contracts they can't sustain without the Sky TV money.
Fans push for more expensive players in order to compete for Europe, not being satisfied with the fact that they are really a middle size club realistically above their weight already.
They then get relegated and can't afford to pay wages or sell players for what they purchased them for.
Wonder what Aston Villa's or Sunderland's wage bill is and how much they'd get for any of their big stars? As soon as the parachute payments run out they will be in real trouble.
As the club then slides through the divisions the fans then complain about how unfair it is they have transfer embargoes placed on them or worse.
This is my real gripe about the Premiership, that the hype causes unrealistic expectations and the money allows smallish clubs to believe they can sustain buying players that cost 30 million+ on 100k a week contracts. It's madness.
It's reported that some of the foreign owners of such clubs are now losing interest because no matter how much they spend they can't compete with Man U, City and Chelsea and are having to spend increasing millions each year just to stand still.
I actually really hope that one day Sky don't bid for rights, or do at a much reduced rate, but I suspect there were always be another company willing to step up.
We are a very down to earth club & hopefully that would continue, if the ownership changes then maybe, but not at the moment.
Realistically our ambition is the premier & survival once there.


