I love the Blades with all my heart and last season was one of the best in living memory. I’ve seen two other promotions to the top flight, and last season’s could have been the most exciting I have witnessed. I have huge respect for CW and the players who achieved promotion against the odds, and this is not a gripe at them. Most of the club’s employees are good people too. But I think there’s something rotten creeping in, something that’s driving a big wedge between the club and the fans.
In general, great wealth changes people for the worst. The more money you have, the more you want to retain it and acquire more. This applies to organizations too. When they can afford it, people and companies hire professionals, lawyers and PR people, not to engage with customers, but to brush them aside and avoid criticism.
OK, some things are now dictated by the PL. But in general, United’s attitude to the fans this season has been appalling. It has been that of rich company seeking to protect its assets and increase its wealth above anything else. The season ticket early bird fiasco, moving loyal season ticket holders without speaking to them first, the blatant rip off that is the membership scheme, the Palace ticketing fiasco, making Palace a Cat A game and charging our fans on the kop more than the away fans are just a few examples. Even worse is the terse responses to emails and the corporate-speak in the official communication. It stinks.
I can’t believe McCabe is responsible for this. His regime has been characterized by fair prices and good communication with the fans. I can only imagine that his power is now limited and someone else now has the final say when it comes to pricing, PR and communication.
The facts can’t be avoided. The club is really fucking up its relationship with the fans big time. Loyalty and tradition are taking a back seat to the practice of screwing as much money as possible out of the fans.
We’re currently acting worse than Wednesday under Chansiri, and it’s leaving a bitter taste in my mouth