These days you get this sort of thing, on at prime time BBC tonight.....
http://www.bbc.co.uk/programmes/b09blcw9
BBC: Yes Sue, what can we do for you?
Sue Perkins: Wondered if you would be interested in my idea for a prime time show?
BBC: and what would that be Sue?
Sue Perkins: A wonderful personal journey to find the source of the Ganges, involving lots of travel, lovely scenery, warm weather, great food and nice drinks.
BBC: Ahh, now that sounds like the sort of thing people like, I would normally suggest Attenborough for this, but he is getting old and maybe not up for all the travel, so I assume you would like one of the nation's favourites, like Joanna Lumley or Nick "Monty" Montgomery?
Sue Perkins: Well, I think, to really get the audience ratings up, we need someone much more loved than that
BBC: Hmmm ok, who would that be?
Sue Perkins: Me
BBC: er...so, you want to make a series, where you go and travel up the Ganges, all expenses paid?
Sue Perkins: Yes that's correct
BBC: and.....who would be paying for this Sue?
Sue Perkins: Why, the license fee payers of course
BBC: Well, to be honest, I am not sure that......
Sue Perkins:
(interrupting) and of course, with me hosting the show, this ticks all your "diversity" boxes, and makes the show "inclusive", doesn't it........
BBC: Er....very good point Sue, a lovely idea, let me get me sign off a load of license fee payers money for you