I think this 'game changing investment when we get in the Championship" is the most self defeating, ridiculous public statement any Chairman could ever make.
The majority of the current squad know they are at peak of their true ability in Division 1, but nevertheless, they have superb training facilities, play in a Premiership stadium, on a million pound pitch, in front of 20,000 fans whilst earning above average wages, in summary for most of them, things couldn't be better.
So the Chairman sends out the message to the affect that, whilst we remain in League 1, they can continue to enjoy their enviable lifestyle, however should they get the club promoted, the majority of them will be gone, bubble burst, off to Colchester or Bury playing in some shitty stadium in front of 4,500 fans on less money?
Then we wonder why the team always falls just short, out performed by smaller clubs, the players just don't seem to be bothered, why is there so little effort and it seems it's irrespective of who's in the managers office?
The time to invest is now, build a team capable of competing in the Championship who can take this Division by storm and be confident of its ability to do so at a higher level. In my opinion, only then will we see a team with real desire for promotion.