Bert
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I think an explicit part of the remit of the BBC is some form of non-commercial public service. They are actually meant to broadcast unpopular stuff. 6 Music and Radio 3 seem like obvious examples of this - among many others.
Here they could be seen to be trying to break a vicious circle of underexposure.
Women's football is not on the telly.
Therefore fewer girls play it.
Therefore the standard is low.
Therefore women's football is not on the telly.
I'm glad they are.
Bert watched it for half and hour until it was time to go to his Gentleman's Club. It wasn't a very good advert for the women's game.
