Our Owners Need To Read This

[Nick Jansky]

Because it is a great case study on how to build a sustainable PL club from L1.

This is how you do it.

 

[Richeee]

Huge if true

 

[Loco Blade]

Go on then . How ?

 

[Wright1889]

Mind = Blown

 

[Foody]

Our recruitment is miles behind

 

[SwissBlade]

Because it is a great case study on how to build a sustainable PL club from L1.

This is how you do it.

Seems a bit premature.

I’m not sure our owners will want to be spending £150m in one summer, their sustainable L1 to Premier League model doesn’t seem to factor in signing 14 players in the summer.

They made decent money on selling the likes of Bellingham, a model similar to our own under the prince.

They did well to turn their huge gap in the league into play off success and fair play to them for doing it. They’d have still sold Bellingham in the summer had they not gone up and it begs the question of how competitive they would’ve been had they lost the play off final.

I think we need to see how sustainable they are over a longer period than just one window and 10 games. They’ve started very well and surprised many.

But it does seem that their model has given them more room to spend. And they’re rightly lauded for that model helping them get to the premier league… but is that a sustainable model once you get there that you then spend huge amounts and almost entirely replace the squad that got you there.

 

[Dkc]

We'd have been the case study in how to return to the PL and Sunderland's failed campaign would have been a footnote if it wasn't for a dodgy VAR decision at Wembley.

 

[ShockingBadBuy]

Because it is a great case study on how to build a sustainable PL club from L1.

This is how you do it.

Too soon, Nick.

 

[dexter101]

It's going to be interesting to see how they do. At the moment, they are a bit like our first PL season under wilder, competitive, players with loads of confidence and surfing the wave.

The challenge is when at the end of season, all their best players suddenly attract the likes of bigger clubs and how do they keep the cycle going.

Wolves are a perfect example of how they keep selling their best players, they were able to find more and now seem to have run out.

 

[Greasy Chap Butty]

Because it is a great case study on how to build a sustainable PL club from L1.

This is how you do it.

That's exactly the plan they are following though.

1st step, L1...

 

[Edgar Allan Poo]

Personally, I don't want to be deprived of hitting rock bottom first. I haven't had chance to wallow yet.

 

[Nick Jansky]

Seems a bit premature.

I’m not sure our owners will want to be spending £150m in one summer, their sustainable L1 to Premier League model doesn’t seem to factor in signing 14 players in the summer.

They made decent money on selling the likes of Bellingham, a model similar to our own under the prince.

They did well to turn their huge gap in the league into play off success and fair play to them for doing it. They’d have still sold Bellingham in the summer had they not gone up and it begs the question of how competitive they would’ve been had they lost the play off final.

I think we need to see how sustainable they are over a longer period than just one window and 10 games. They’ve started very well and surprised many.

But it does seem that their model has given them more room to spend. And they’re rightly lauded for that model helping them get to the premier league… but is that a sustainable model once you get there that you then spend huge amounts and almost entirely replace the squad that got you there.

Net spend this summer was £100m.

Their model is all about sustainability by increasing the commercial income and selling and replacing star players at the right times.

 

[Nick Jansky]

It's going to be interesting to see how they do. At the moment, they are a bit like our first PL season under wilder, competitive, players with loads of confidence and surfing the wave.

The challenge is when at the end of season, all their best players suddenly attract the likes of bigger clubs and how do they keep the cycle going.

Wolves are a perfect example of how they keep selling their best players, they were able to find more and now seem to have run out.

They are putting in place all of the things we failed to do. Replacing departing players in an effective way is very much an integral part of the plan.

 

[utd4ever]

Big difference is the class in players they bought in. Would Wilder ever think of Granit Xhaka?

Not a chance.

 

[Nick Jansky]

Go on then . How ?

Read the article.

 

[utd4ever]

Read the article.

Did you miss the link or was it on another thread?

 

[Cheesebored]

Did you miss the link or was it on another thread?

Doing a bit to enhance your reputation here.

 

[Nick Jansky]

Big difference is the class in players they bought in. Would Wilder ever think of Granit Xhaka?

Not a chance.

They have a smarter manager than us, probably on a lower salary than Wilder last season, and much smarter recruitment. Because they have a proper infrastructure in place for an aspirational club.

 

[utd4ever]

Doing a bit to enhance your reputation here.

I’m gonna have too ain’t I

 

[Nick Jansky]

Did you miss the link or was it on another thread?

It’s right there in the OP. Try clicking on it?

 

[Cheesebored]

Net spend this summer was £100m.

Their model is all about sustainability by increasing the commercial income and selling and replacing star players at the right times.

Wouldn't disagree but commercial income is helped by filling the stadium with just shy of 50 000 every other week and the financial benefit that brings.

 

[utd4ever]

It’s right there in the OP. Try clicking on it?

I can’t see it.

 

[Cheesebored]

I can’t see it.

Click on this is how you do it.

 

[utd4ever]

Click on this is how you do it.

lol cheers.

 

[JayGreen17]

Because it is a great case study on how to build a sustainable PL club from L1.

This is how you do it.

I’d suggest we tried to do this with being in young players, but our scouting recruitment team are dog shit, so it’s fallen well short of even staying in this league. Our whole club structure needs a massive overhaul, until that changes we’re going nowhere.

 

[utd4ever]

I’d suggest we tried to do this with being in young players, but our scouting recruitment team are dog shit, so it’s fallen well short of even staying in this league. Our whole club structure needs a massive overhaul, until that changes we’re going nowhere.

Ya never know our young Bulgarian kids and Zetterstrom may come good.

 

[Zipwire]

Because it is a great case study on how to build a sustainable PL club from L1.

This is how you do it.

I got a genuine sense that Sunderland are a club on the up at Wembley last season

Some things I’ve pulled from that article.

Sunderland buy up and coming players on the cheap with a high ceiling and sell them on at the right time - We used to do this under Wilder, especially in the first 3 seasons

Sunderland have it right at boardroom level with the directors they’ve brought in - We are still under the stewardship of Bettis who everything goes through, nothing against Bettis but we need people working alongside him

Sunderland have got bespoke kits under the agreement they’ve got with Hummel who make bespoke kits with a nod to the history of the club and the city. - We’ve got Errea whose kits are frankly awful, and the nod to the city is that fucking awful purple effort. At Wembley me and the lad both wore retro shirts are our kits were grotesque

Plenty of stuff to pick out too

 

[Rodley]

Wouldn't disagree but commercial income is helped by filling the stadium with just shy of 50 000 every other week and the financial benefit that brings.

And they are spending money we never had in the Prem, wages wise they would dwarf our spend up there. Benie fucking Traore for us, and they’ve done this…

Sunderland £150 million spend: How they did it and what it means for future windows

Sunderland embarked on an almost unprecedented summer spend following promotion back to the Premier League

www.sunderlandecho.com

 

[TJ blade]

They are a forward thinking club, run the right way, us still stuck in the 50s same with the manager!

 

[GymClassHero]

Seems a bit premature.

I’m not sure our owners will want to be spending £150m in one summer, their sustainable L1 to Premier League model doesn’t seem to factor in signing 14 players in the summer.

They made decent money on selling the likes of Bellingham, a model similar to our own under the prince.

They did well to turn their huge gap in the league into play off success and fair play to them for doing it. They’d have still sold Bellingham in the summer had they not gone up and it begs the question of how competitive they would’ve been had they lost the play off final.

I think we need to see how sustainable they are over a longer period than just one window and 10 games. They’ve started very well and surprised many.

But it does seem that their model has given them more room to spend. And they’re rightly lauded for that model helping them get to the premier league… but is that a sustainable model once you get there that you then spend huge amounts and almost entirely replace the squad that got you there.

The difference is they sold their crown jewels and used the money very wisely. Signing experienced, quality players like Granit Xhaka as well as taking a few pints.

We on the other hand, sold out best two players and reinvested (the bit that we actually did spend) the money in absolute dross, or to out it politely, players that simply weren't cut out for the PL. Beni Traore is a prime example - technically looked ok but nowhere near the physical level required.