It seams COH are learning on the job or at least I hope they are .
New to football and their 1st proper transfer window with a new manager was always going to be tough and its transpired to probably be tougher than expected.
Bettis is a competent CEO but cant do it all , whatever process they have in place for has left us short with the clock ticking.
I'm not so sure its a lack of money or ambition but selles and bettis need help .
Let's just hope the penny has dropped for future windows and hope that somehow by necessity rather than design leaving it late provides some opportunities.
Looks to be a very busy couple of weeks ahead
Putting the transfer window to one side as I, unlike many others, will not comment on it until after 7.00pm on September 1st when the full picture is available.
So COH have invested over 100M in the club with allegedly no visible, experienced individual providing them with footballing knowledge. Mistakes have already been made - Wilder new/extended contract, not long after his services were dispensed with, costly signing of Cannon, up to now hasn't worked, players came in during JTW majority not used, trying to run before they can walk by thinking that the Brighton and Brentford "models" are the answer to the Premier League "holy grail", Bettis being promoted to the board, despite the vast majority of top level clubs throughout Europe having a Director of Football or Sporting Director we still have not, no we give Jamie Hoyland a new contract, most probably because Bettis is anti Director of Football and Wilder didn't want to work under one. Our recruitment strategy just stumbles on as it has done for years.
In a society where communication within business circles has been at high levels by many different examples/platforms for years, COH's and the club's communication strategy is basically pathetic. Believe me other clubs with or without American owners do communicate with their fans and have fan better fan engagement.
The gulf between the haves and have nots is getting wider season by season. Do COH realise that the 3 promoted teams to the Premier League in the last 2 seasons have been all been relegated despite spending lots of money? Except us of course!!! Do they realise that 12 of 20 Premier League clubs are either fully or part owned by their country men and with 14 votes required to make changes and the American sport attitude towards relegation and promotion could result in the Premier League becoming a "closed shop"? Also 12 of the 20 Premier League clubs have announced plans/proposals to develop their stadiums or build new ones to get more bums on seats, improved facilities and contribute to commercial revenue and club value. Clubs commercial strategies are being developed to much higher levels with clubs like Villa having a shirt sponsorship deal worth £40M, Newcastle similar worth £30M. Villa are aiming to increase their commercial revenue to £400M by 2027. Increasing commercial revenue is seen as essential especially with the FFP rules and the ever increasing costs of eating at the "top table".
Being a founder member of the Premier League we just keep falling backwards season after season compared to what takes to be an "established Premier League club" which is what COH are dreaming about. Predominantly this can be laid at the door of historical ownership but the new owners do not seem to be changing that negative direction in their tenure to date.
As for Bettis being a competent CEO, for 10 years he has been the main constant in the club's "stagnation" under 3 owners. As an accountant he may well be efficient shuffling the money but has he got serious footballing experience, motivation and knowledge to guide the club to the higher level. People say he tries to do too much and has his fingers in to many pies. If that's the case, why doesn't he delegate and if there isn't anyone to delegate to then as CEO he should employ someone suitable to join the management structure. A good start would be a Director of Football.
If we are to "modernise" and achieve playing with the "big boys" we need a CEO who thinks like the "big boys", who is dynamic, forward thinking, motivated and driven to achieve. The wheel doesn't need reinventing it needs someone to think outside the box and a club management structure to progress the club strategy, that's of course if we have one!!!
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