New kit 2025/26

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Yeah it's actually grown on me, the all purple looked quite good today. It's my girlfriend's favourite colour too so first approved Blades kit from her!
 
Will be interesting to see what colour the cheap knock-offs of this end up compared to the real thing. It looked really pale on some of the launch photos, appears excessively bright on some of the social media posts and looked a bit more dull and muted than it actually is on TV.
 
Watching on the telly, the colour did look darker and not as insipid. However, close up, that front 'swoosh' design and the collar are still beyond awful.
 
Having said, i'm sure it would have been met by 'we'll look like we are about to dig the roads up', by some 😂
I remember the same colour shirt in the late 90’s/early 00’s and the Birmingham fans were singing “you’ve got more stewards than fans” to us.
 
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Warm up kit looks decent, shame about the pissing wonky badge again!
 
Didn't know anything about any new kit and when I walked into the ground last night I assumed the team warming up in purple were York City. After sitting down and having a closer look I realised it was United. I think any alternative strip should at least have some red, white and black trim - surely?
 
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Warm up kit looks decent, shame about the pissing wonky badge again!

How difficult is it to apply the badges straight?

Last season I went down to have the lucky cat sponsor added to my home shirt that i'd had for about a month. They applied the sponsor and it was wonky, so I ended up getting a brand new shirt out of it.

USELESS!
 
It seems the promo pics/videos did anything but as the shirt (kit) looks much darker - and better for it - here.


It's just probably the difference in quality from Errea.

We've probably got every shade from wishy washy purple, to purple purple, and every shade in-between.

When you order it's probably a lucky dip what shade you get sent!
 
Still not overly fussed but as is often the case, the kit looks better in the flesh than on a screen
 

Not sure but I think if you lift the shoulders up to where they should be both the blades and Errea badges will straighten up?

Looks to me like it might be more to do with how the shirt is sat on the hanger?
Or fall off!
 
Third kit warm up range? What are we doing here? As with every year, I’m with SouthEssexBlade on this one. Pick a change strip that doesn’t go anywhere close to the home strip and have the two kits. And I’m also with everyone on the Colours and colour blindness thread with this too. I’ve found that a very interesting thread to follow and it’s certainly opened my eyes to something I hadn’t realised was an issue on such a scale. The club/kit designers could think about it and make a thing of it, lead the way on that issue.

Now, if you wanna go out and buy three kits and warm up ranges that’s your right and I have no problem at all with it…but other than rampant marketing does the team on the pitch really need it all? The kit person probably has their own van these days just to get it all to the match.
 
The brands reputation shouldnt matter but it really does, You get youre average every day joe going in the superstore looking for something for his holiday, and if there is a polo shirt with three stripes down the sleeve or an Errea alternative we all know which hes going to walk out the shop with, its just how it is. and with regards to sales the club will have felt that.

Now for my gripe, narratives. pure marketing nonsense and it really is unnecessary and all rather meaningless, and in this instance could be construed as quite crass. Sheffield Institution gets forcibly evicted and Errea uses the dying embers of its name to sell some shirts without giving anything back?

That aside these kits are knocked up, then some marketer and copywriter is tasked with finding some tedious link to some made up narrative.

"Heres your kit, nice init" Is all it needs
From what I’ve read about Phil Mills he’d have been rubbing his hands at SUFC throwing a few quid his way to do a photo shoot in the Leadmill.

Makes McCabe look like Bob Geldof.
 

Not a fan of the kit, but it does look decent on gents without a beer belly. Imagine what those swirly stripes will look like when covering up years of premium lager and kebabs.
 

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