I agree with Berge and Chips.
What i'd add is that when the league we are in is called the Sky Bet Championship, adverts around the pitch and perimeter, adverts on the TV, ive even heard odds for next scorers on some radio broadcasts before, us getting a gambling sponsor is a small drop. Personally, no need for it, would rather a lower priced deal, but its not my company and i dont get to say.
I dont buy kits anyway so it will little impact on me.
Would like to think that kids shirts have the option to buy with it on or not