The rise of USG is a fascinating story; I started going occasionally for a beer and some footy about 15 years ago, there were a lot of expats in the crowd and it was a very welcoming environment, but only a couple of thousand were there at most. I’ve lived in Brussels since the 90’s and it’s at a stage now where all the people I know that go to football go to USG; most of them have season tickets. At the Roma game we were surrounded by people talking English, though not necessarily as a first language, all singing along to Vamos a la Playa and all the other club songs. My impression is that the club has been adopted by us foreigners (well over 30% of the Brussels population now) and it is seen as a hip club to support, a Belgian St Pauli. I went to a few RSCA games back in the day but never felt the same degree of connection, never felt welcome.
There must be a lot of Belgians that have taken to the club as well but I think a lot of it has come from the international community. I now know more USG fans than Blades; I’m even thinking of getting a season ticket myself. I don’t get the sense that they are plastic supporters either, they know all the players and can talk about the club’s history. They are genuine fans.
My youngest has been with me a few times and he loves the atmosphere. As I said before I always found the ‘cheerleader’ concept a bit fake…but is it any different to us singing GCB? It wouldn’t take much for us to generate a similarly raucous atmosphere at the Lane.
It would be rude of me not to ask; how come you ended up supporting Dem Blades?
It was a genuine question, by the way, and not any kind of dig at 'plastic' supporters: I quite like what USG are about! I had read about the expat element before, but it's good to hear from someone on the ground. Sounds like most people who go watch USG are local to Brussels at least, expat or not: I guess there was a bit of a gap in the market with snooty Anderlecht drawing support nationwide, and RWDM being much less easy on the eye to watch.
I actually lived through a similar phenomenon in my teenage years, which you'll probably remember if you've been in Belgium that long: I grew up in Limburg, just as shiny new KRC Genk emerged out of the ashes of various defunct clubs and won the cup and league for the first time. Suddenly, all the cool kids at school who never bothered with Belgian football and watched English and Italian clubs instead were claiming they had always bled blue and white...
Bringing it all back to the point, whether its USG going from near-oblivion to hipster club in the space of a decade, or KRC Genk growing to become one of the biggest clubs in the country despite not having existed much longer than MK Dons, I guess the thing is: football is changing all the time, and we better get with it. If that means a signing section somewhere, so be it!
(On your final question: I moved to Sheffield around 2005-6 because my partner at the time came to university here, and ended up sticking around ever since. I went to a couple of United games early on, which elicited two different responses from either side of the divide: 'Why would you go and watch
them?' from the Owls I was working with, and 'Why would you go and watch
us?' from the Blades. That latter attitude always appealed to me more in a football club, and here we are today

)