BIFF meeting with Trevor Birch - 24th November 2010

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Following the release of the annual report and accounts, representatives of BIFF and SUFC officials arranged a meeting at very short notice with Blades CEO Trevor Birch, who kindly agreed to give up his time to talk with those present. Mr Birch offered clarification on a number of facts from the annual report and answered questions from those around the table.

Mr Birch started with a brief summary of the accounts published on the 24th November 2010 and an explanation of what they actually mean. Beginning with a history of how the decisions were played out since relegation from the Premier League (before Trevor arrived at the club).

Relegation from the Premier League was a bitter blow to Kevin McCabe, who subsequently decided upon fighting the injustice that had occurred and went on the offensive.

The intention was to get promoted back to the Premier League at the first time of asking, whilst SUFC were receiving parachute payments.
Since that season, the club has done well to maintain attendances of 20-25k+.

Mr McCabe finally won a level of compensation from West Ham over the Tevez saga. This was to the tune of £18mil and will be paid in installments up until 2013.

What the accounts are actually saying:

After the purchase and building of the hotel, it had been subsidised by the Club during its opening few years. The club had also been paying a level of maintenance to Chengdu Blades for upkeep and development. The restructure has relieved the club of these burdens.

The hotel has now been transferred over to Scarborough Holdings with the option of a buy back open for the club, should the club find itself in a position where this would be of benefit.

The wage bill has been further reduced this season and Trevor Birch estimates it is currently around the £10mil mark.

The joint venture of Blades Realty Ltd has also been disposed of.

Due to the adverse banking conditions, SUFC have reviewed their situation and have subsequently moved their banking to the Santander group. All debts related to the football club will be dealt with over the next 3 years from the money owed from the Carlos Tevez situation.

The Stadium, Academy, Crookes Youth Development programme and John Street properties are all free of debt.

As long as the Club lives within its means, all external debts, other than those to Kevin McCabe will be clear by 2013.


A quick summary of the questions put to Mr Birch:

Q: The age old quote “We are a well run club”, are we really, looking at these figures?
A: We are a well run club, adverse conditions have led to us to take measures accordingly to ensure that we are run sensibly and within our means.

Q: Is it fair to say the Club has recognised problems and have therefore appointed Trevor Birch, Gary Speed and John Pemberton to run things and bring the club forward?
A: Yes, there is no quick fix, but we are confident that, given time, we are taking the right steps to move the club forward. I have confidence in Gary and John and their ability to continually improve SUFC.

Q: What is the situation regarding the “Buy Back” option on the Hotel?
A: SUFC do have the option of buying back the hotel. This would obviously be looked at in future years when the market is more favourable and it was believed it would be of the benefit of the football club.

Q: How are the club addressing the recession and the way it is affecting us all, particularly the fans?
A: We are in times of a global recession; there is no escaping this for anyone. The club are responding in a sensible way. We are restructuring finances to accommodate the situation we find ourselves in, but also doing what we can to help supporters in terms of admission prices and offers in what we recognise are difficult times.

Q: Where are we at now with fan expectation?
A: We have to maintain a realistic hope of promotion. We do however have to ensure that we live within our means and have a self sustaining football club.

Q: Is anything happening in regards to investment?
A: In terms of investment, at this present time, there is nothing in the immediate future. We’re exploring potential opportunities with people from India, the Middle East and in the U.S.A, but there aren’t currently any formal terms in the process of being concluded.

Q: Are we selling the club or seeking investment?
A: Kevin McCabe is flexible, if someone with “mega bucks” approached him, providing they had the right intentions, he’d be open to discuss that. Similarly, if someone is willing to come in as a partner and invest in the club, Kevin will happily work alongside them for the good of SUFC.

Q: What is the transfer policy?
A: We will always be looking to strengthen wherever possible, but it will be done prudently. Any transfers we make should be good investments and on the right terms for SUFC. We also have to use the academy and take advantage of the work John Pemberton and the rest of the staff are doing.

Q: The scouting is often asked about on internet forums, what changes have there been, if any?
A: Our scouting has been extended and will continue to be a very important part of the way in which we operate. It is important that as mentioned, any investments we make are good ones for the future of SUFC.

We would like to thank Mr Birch for the opportunity to seek some clarity and for answering the questions the group put forward to him.
Reassurances of future engagement were given.
 

"Q: What is the situation regarding the “Buy Back” option on the Hotel?
A: SUFC do have the option of buying back the hotel. This would obviously be looked at in future years when the market is more favourable"

Isn't the market more favourable now as prices are cheaper?? First we get a hotel we don't really need, then we sell it at a poor time. What a master plan!
 
I'm confused. I thought BIFF weren't getting involved in this sort of chat with the directors?

From what you and other said in threads over the last few days i thought BIFF were purely about making the matchday experience better for supporters.
 
Thanks for this. I take it there was no indication as to how much we still owe McCabe?

UTB
 
Isn't the market more favourable now as prices are cheaper?? First we get a hotel we don't really need, then we sell it at a poor time. What a master plan!

The deal is that the club can instigate the buy-back at a time of the Club's choosing for the price we sold it at plus interest.

---------- Post added at 09:40 PM ---------- Previous post was at 09:36 PM ----------

I'm confused. I thought BIFF weren't getting involved in this sort of chat with the directors?

From what you and other said in threads over the last few days i thought BIFF were purely about making the matchday experience better for supporters.

BIFF were invited in order to provide some feedback on the accounts as an easily accessible group of fans and contrary to what some may think, I do think I can say it wasn't exactly an easy ride for Trevor Birch that evening. The answers he gave were ones which you were forced to say "fair enough" to but it was put to him that he needs to be the one to be heard saying those things. This is just a taster.

Improving communication between the club and the fan base is within BIFF's remit. What isn't is the football side of operations.
 
Thanks for that. Interesting stuff.

Hope the outstanding Qs get asked at the AGM.
 
The deal is that the club can instigate the buy-back at a time of the Club's choosing for the price we sold it at plus interest.

---------- Post added at 09:40 PM ---------- Previous post was at 09:36 PM ----------



BIFF were invited in order to provide some feedback on the accounts as an easily accessible group of fans and contrary to what some may think, I do think I can say it wasn't exactly an easy ride for Trevor Birch that evening.

Improving communication between the club and the fan base is within BIFF's remit. What isn't is the football side of operations.


Cheers Linz
 
The deal is that the club can instigate the buy-back at a time of the Club's choosing for the price we sold it at plus interest.
Looks like the blades are being screwed by a loan shark! The shareholders of the Buying party wouldn't have bought the hotel if they weren't getting a good return???
 
Thanks guys. It consolidates a couple of assumptions I had made from reading the report summary the other day.

Essentially then, looking forward.....we need someone to buy the club or we will be treading water for a good while. Fair enough :rolleyes:
 
Hope the outstanding Qs get asked at the AGM.

And as was raised on the evening, we *hope* to be able to cover it in the way we've done the Q&As before.

---------- Post added at 09:46 PM ---------- Previous post was at 09:44 PM ----------

Looks like the blades are being screwed by a loan shark! The shareholders of the Buying party wouldn't have bought the hotel if they weren't getting a good return???

The interest part of it is based on inflation. So as near as a "cost price" buy back as there can be.

I'd like to see a loan shark that would offer terms like that.
 
Looks like the blades are being screwed by a loan shark! The shareholders of the Buying party wouldn't have bought the hotel if they weren't getting a good return???

They way I see it is, and I could be completely wrong... it's operating well, but not making enough for the benefits to outweigh the negative of having the repayments hanging over SUFC.

Therefore it's been shifted to one of Kevin McCabe's companies as part of the restructuring of our finances.

It makes the football club balance sheet look a lot healthier.
 
And as a reminder, I think the next BIFF meeting is in January time so if anyone would like any points raising, the email address is [email protected]
 
Therefore it's been shifted to one of Kevin McCabe's companies as part of the restructuring of our finances.

It makes the football club balance sheet look a lot healthier
.

Any chance of McCabe doing the same with Ched Evans
 

It does, but can you suggest why McCabe would bother? He's passed it from his left hand to his right.

Dunno, someone investing in SUFC won't be looking closely at the balance sheets of the right? :)

I suppose as always it boils down to whether or not people trust Kevin McCabe. Not that unless they want to put some pound notes on the table they can do anything about the situation :)

Any chance of McCabe doing the same with Ched Evans

You might have to give him a ring and offer to play on Saturday first!
 
And as was raised on the evening, we *hope* to be able to cover it in the way we've done the Q&As before.

---------- Post added at 09:46 PM ---------- Previous post was at 09:44 PM ----------



The interest part of it is based on inflation. So as near as a "cost price" buy back as there can be.

I'd like to see a loan shark that would offer terms like that.

Er no, the hotel can be bought back at market value. Mr Birch either isn't aware of what's in his own club's accounts or was having a 'confused' day.
 
Thanks for that.

Regards the explanation of the accounts, did anyone ask what measures the club are putting in place to address the estimated £5.2m shortfall in next years projected figures and in doing so, what impact that will have on the football club?
 
ahhhh the hotel .....................................

Buyback :D ...... McWobblegob cud have structured it so the freehold of the hotel stayed with the Blades.......buyback my arse!
 
Thank you for asking the questions and I do feel a little better however....

The only thing we should really be interested in at this time is... Does Gary Speed have funds in January to improve.

I don't care what the policy is. Is it possible we go back and ask the question again please?
 
sheffielder;289859 Does Gary Speed have funds in January to improve [/QUOTE said:
I would imagine if we get any offers in Jan for any of our squad they will be gone, so the Transfer Fee Received and Wages saved on that player will be money "raised".

And anything Gary raises over £5.3 million he will be able to recycle into new players.

So the answer is yes, Gary has been promised funds ........
 
Thanks for those questions...

We need to realise that we will be consolidating for this season & next.

Its also worth noting that Birch wont admit were no-were near good enough to challenge for promotion as its 'Mini Season Ticket Time'.

Its about time the scouting network issue was raised. If we are to live within our means then the scouting network needs to unearth some championship quality players at league 2 prices & the academy will need to step up.
 
If we persist with Ched Evans up front, we wont be consolidating anything, we'll be getting relagated. Investment may be needed to consolidate.

UTB
 
Thank you for asking the questions and I do feel a little better however....

The only thing we should really be interested in at this time is... Does Gary Speed have funds in January to improve.

I don't care what the policy is. Is it possible we go back and ask the question again please?

That was covering in the need to live within our means. We need to make cuts to level out our wage bill, so I think you have all your answers there.
Can we sign players? Yes but we will have to sell first.

---------- Post added at 11:02 AM ---------- Previous post was at 11:01 AM ----------

If we persist with Ched Evans up front, we wont be consolidating anything, we'll be getting relagated. Investment may be needed to consolidate.

UTB

There is no money, no investment so we are where we are. We have tried the "throw money at it" approach it failed IMHO due to inept team management.
 
That was covering in the need to live within our means. We need to make cuts to level out our wage bill, so I think you have all your answers there.
Can we sign players? Yes but we will have to sell first.

---------- Post added at 11:02 AM ---------- Previous post was at 11:01 AM ----------



There is no money, no investment so we are where we are. We have tried the "throw money at it" approach it failed IMHO due to inept team management.

No, we at least failed in part because of mismanagement of off-field activities which have wasted millions of pounds.
Birch told the fans nothing and couldn't even get the information about the hotel right. I'd have thought some fans would have learnt their lesson after the forum fiasco but mebbes not.
 
Bob, in all fairness it wasn't really covered. We will make prudent signings, but that doesn't say anywhere whether we have to sell in January or whether those savings have to be made in the summer. I am hoping it is number two and we make prudent signings in January so that we don't have to spend 12k a week on the likes of Nosworthy. Unfortunately this is all a little too late for me. When we sold BT and bought Ward that was the signal for a new era. Unfortunately the only player we have bought from a lower division since is Andy Taylor. This is a huge failure of the club and what I don't currently like is being made to feel like us fans asked for all of this. I like Kevin but the top brass are now starting to do unrepairable damage. As a fan I need to know we are going to improve in January. You can stick the hotel, shareholders and everything else external up a piggies arse
 
Bob, in all fairness it wasn't really covered. We will make prudent signings, but that doesn't say anywhere whether we have to sell in January or whether those savings have to be made in the summer. I am hoping it is number two and we make prudent signings in January so that we don't have to spend 12k a week on the likes of Nosworthy. Unfortunately this is all a little too late for me. When we sold BT and bought Ward that was the signal for a new era. Unfortunately the only player we have bought from a lower division since is Andy Taylor. This is a huge failure of the club and what I don't currently like is being made to feel like us fans asked for all of this. I like Kevin but the top brass are now starting to do unrepairable damage. As a fan I need to know we are going to improve in January. You can stick the hotel, shareholders and everything else external up a piggies arse
We need to make cuts to run in the black.
 
We are a well run club. A hugely unexciting well run club. A beige club. We should change our kit to beige and slightly darker beige stripes with beige shorts and slightly darker beige socks. We should run out to the theme from Desert Island Discs. If we were a car, we would be a well cared for Austin Allegro - with beige interior obviously. But at least we are a well run club.

Portsmouth on the other hand, were not a well run club. They had a crass disregard for playing by the rules and, as such, they have had to endure a lengthy run in the top flight and two recent FA Cup finals, finishing one as winners. Quite frankly, it serves them right and I have no sympathy for them. Just look at where they are now - that's right, above us, pushing for a play off place. Mugs. Pass me the Worthers and the tartan blanket....

Thanks for the info Biff and by the way, I think your Saxon is far superior to the Oliver/Dawson lot.
 

The ironic thing about our chronic mismanagement is that we've had fuck all to show for it.
I'm surprised McCabe doesn't have more pride about him to show he's not a failure but he currently seems like a petulant child taking his ball home.
Not really his alleged Blades Way, is it.
 

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