Anything you observe about a football match can be quantified statistically. Whether it's passes made, distance ran, shots taken, or whatever else, you can stick a number to it and model it statistically.
So when someone says United don't cross early enough, you can in principle look at the number of crosses we make compared to other teams, number of passes in the build up, where possession was gained, position of the cross made, and position that most successful crosses are made from.
Of course there's a problem that this is extremely reductionist and football matches are probably quite chaotic. Changing one variable can have a huge impact on the overall team (if you decide to start crossing earlier, maybe you lose possession more, and maybe you concede more goals to the point that you're worse off even if scoring more). Overall though, stats are just a more detailed look at the kind of passing comment every poster on here makes. Whether stats are utilised well, that's another question.