cahill
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The reason was due to public image, it was unfashionable to go to matches, not somewhere to take family and loved ones.
The media made the general public believe that all football grounds were full of racists and trouble makers at every match. Football fans in general were seen as scum, the police used to treat fans like animals and get away with it because a fair amount of fans did act like animals. When I went to Bramall Lane in the 80’’s there weren’t many children attending our matches and certainly few girls were remotely interested. It was bad but no where near as bad as the media made out.
It all changed when the all seater stadium were introduced in 1990 and also changed when the Premier League started started in 1992 because they started a campaign of marketing and brainwashing/ exagerrating all the good stuff, so gradually it become so fashionable to like football that now the middle classes (who always hated football), women and young girls love going to matches.
Good post