I see the sentiment of your post seems very popular, but I have to disagree.
I think it's a bit of a small-time mentality to not adjust your expectations to align with where we're actually at as a club.
I expect more from a Senior colleague at work, than I would a Junior.
I would equally expect more from Premier League Sheffield United than I would League 1 Sheffield United. That's not me being big time, it's accepting that we've spent a lot of money in the last few transfer windows and should now be on a different level to an out-of-form team in the division below.
I'm not advocating going full on 1990s Sheffield Wednesday & pretending we're everybody's Cup Final & calling our opposition "tinpot," but I think it's reasonable to expect more from our players who we have spent a lot of money on & are paying big money to (relative to Bristol City).