World Cup bid wasn't mentioned in the article, but Birch did say:
"On the investment front I am continuing to scour the globe for potential investors. Although we are still in contact with the Malaysian group it would seem unlikely that they will now conclude the sponsorship / investment as originally envisaged.
The downturn in the world economy continues to cause problems, but I remain convinced that Asia is the most likely source of funds for investment and I expect to spend more time in China and India over the next few weeks. Although UK football continues to enjoy great popularity in that area of the World, we are not alone from these shores in seeking investment.
We do, however, stand out from the crowd with our business model and international connections and I am sure, ultimately, this will stand us in good stead."