The strange case of N. Zätterström

All advertisments are hidden for logged in members, why not log in/register?

What exactly are you telling me?

I was debating that over the past 5/6 seasons our transfer business has been absolutely woeful. He doesn't pick the players, but he certainly has a hand in the financials and as CEO he oversees it all.

He has been an ever present during that time.
So if you are in post for a long time he's the one that should be sacked ?
And yes as I said he handles the financials and the negotiations in order to get the best deal for the club.
If we sell a player it's not his job to say " I don't want said player to leave that's the manages job, if the owners say we need to sell to get some money in then it's his (Bettis) job to pass that on to the manager and then negotiate the best deal for the club
 



We have no option but to trust and back Wilder.

His last summer windows was:
McCallum (free)
Shackleton (free)
O’Hare (free)
Campbell (free)
Souttar (loan)
Rak Sakyi (loan)
Gilchrist (loan)
Burrows (£5m)
Cooper (£2m)
Moore (effectively a swap)

That’s not too shabby overall and we need to trust him to repeat something similar.

Players that went out that window include Osula, Bogle, Traore, Archer, Slimane & Trusty for approximately £47m.
Another summer with success like that ( we spent 20 million on crap for selles ) and we would have been fighting for autos or at the very least comfortably play offs. Yet we have people doubting a method with a good track record for some potential golden future. Bizarreo land
 
He is not a football man, he wouldn't know how or bad these players were, that's not his job, everything else you said is correct
He’s been at the club for 10 years, surely he’s learned to read a scouting report in all that time there?
 
He’s been at the club for 10 years, surely he’s learned to read a scouting report in all that time there?
Even if he can read a scouting report it is simply not in his remit to make judgement call's, it's the job of the transfer committee of which the manager would (normally) be part of.
He has, (as any CEO) enough on his plate running the business because that's what is - maybe not to us hardened die hard Blades,) but that's what it is
- a business!
 
Pre season montage theme


Used to love that programme and the theme tune was class! The Italian league has really plummeted since then. I bet their ticket prices are a lot more affordable mind!
 
Used to love that programme and the theme tune was class! The Italian league has really plummeted since then. I bet their ticket prices are a lot more affordable mind!
Only been to the one game there at Milan (the day after the 2-0 win at Reading in the promotion season where both goals were late) and it wasn't really much different to what things are over here
 
What are paying him to act as a CEO for then?
Without knowing the ins and outs of his relationship with the board, he may have reported his concerns in signing computer game characters and COH plausibly may have told him to shut up and get them signed.

It’s hard to blame the bloke without knowing the full story. Looking at previous windows, he’s paying people to advise him on footballers, he can make changes as and when it goes wrong but he can’t be held solely responsible for the transfer committee (as referred to by CW and Abdullah) picking poor players.
 
Background: came through Malmö FF’s excellent academy. 2024 was his first year in senior football and had 10 starts. So far this season he has 7 starts. Never been a constant starter or a solid performer over time which is sort of worrying me. The more exposure a young player gets the more data points are accumulated and we tend to be able to make a better prediction. But I am concerned that he has only been given the nod when they’ve had challenges with injuries and suspensions. However, I disagree with the general quality being L1, it would be to simplify things. See my post from last night about that particular discussion and my counter examples.

Back to Nils and Malmö: they have mostly played a 3-5-2 formation but opted to use Busanello and Stryger (two wing-backs) at centre back rather than Zetterström which tells us something about something and where in the hierarchy he is in their squad. And if I am not mistaken he has been excluded from the full match day squad at least once. They have have preferred Pontus Jansson and Colin Rösler (+ Busanello and Stryger) and since Andrej Djuric joined them from Red Star a few weeks ago he has found himself further down in the pecking order.

Meaning we are making a significant investment on a player Malmö (who has struggled all season) has been looking to send on loan or sell due to limited opportunities. But - there is potential for sure. However, in line with my argument for signing BT (all my posts on that subject quite interesting to read!) - as long as we have done our due diligence and know exactly what we are signing, I am fine with this. But the club must have a long-term plan (development, utilisation etc) and also communicate with the supporters what we should expect. Otherwise we are making a big mistake.

I cant see him having an impact for us this year, if even next year. It’s always difficult to predict how young players (without much experience) develop but I am not super enthusiastic about this one (short term). But if the recruitment team firmly believe that this is our guy (long-term), we will find out and hopefully they do have a plan for him. We shall see.

A few things I like with him:
  • Decent physique for his age
  • Left-footed
  • Can break lines with his passing
Hmmmm
 
Was told the same. Management surprised at just how bad he was. Seems like we signed him purely because he won a Sweden cap as most of the usual Swedish defenders pulled out of the squad and he was called up from the U21s. Most likely be a Grbic situation where he goes on random loans abroad until his contract runs out
Lol – yeah. Called up once by the worst Sweden manager in history, the same guy who somehow managed to make us lose twice to Kosovo in the WC qualifiers before getting the sack...

But honestly, I’d really like to understand the club's recruitment process better. What exactly made us interested in this player, what was the analysis? And why was so much money spent on him? Was he someone we had been monitoring for a long time? What long‑term plan was presented to him? How do we actually see him being utilised over time? To me, spending so much on a young relatively inexperienced player, must mean you have very good and thorough answers to these questions but in reality, it seems the opposite?

I posed the same questions right on this message board when Benie was signed. Without proper due diligence and a clear rationale behind why a player is brought in — both short‑term and long‑term —is extremely unprofessional. Working this way will demonstrate that the club has little or no idea what it wants. Shooting from the hip instead of working systematically and methodically with player recruitment.
 
To me, it should be a no brainer to look for inspiration from clubs like Hearts, Bodø/Glimt, Union Saint‑Gilloise, Como, Rayo, FC Midtjylland, Lens. All have understand the value of working methodically and structurally with data integrated alongside other key parameters. With this approach they’ve got success well above what’s expected // where they were before starting implementing a data driven approach to scouting/recruitment, injury treatment, training etc.

My feeling is that we are not looking in this direction and in my opinion, we’re not optimising the operation of the club. The advantages of having a clearly designed (long-term) plan is evident but we’re misusing our resources and wasting our potential.
 
To me, it should be a no brainer to look for inspiration from clubs like Hearts, Bodø/Glimt, Union Saint‑Gilloise, Como, Rayo, FC Midtjylland, Lens. All have understand the value of working methodically and structurally with data integrated alongside other key parameters. With this approach they’ve got success well above what’s expected // where they were before starting implementing a data driven approach to scouting/recruitment, injury treatment, training etc.

My feeling is that we are not looking in this direction and in my opinion, we’re not optimising the operation of the club. The advantages of having a clearly designed (long-term) plan is evident but we’re misusing our resources and wasting our potential.
Spot on. The people on here who are against this sort of approach always very tediously cite the amount of money that Brighton, Brentford and Bournemouth have put into doing it, as if they are the only examples we can possibly look at. Whereas all of the clubs you have mentioned above have achieved what they have by being very smart in a way that we aren’t. Professional and modern, with long term thinking and vision and the patience to see it through.
 
Spot on. The people on here who are against this sort of approach always very tediously cite the amount of money that Brighton, Brentford and Bournemouth have put into doing it, as if they are the only examples we can possibly look at. Whereas all of the clubs you have mentioned above have achieved what they have by being very smart in a way that we aren’t. Professional and modern, with long term thinking and vision and the patience to see it through.
The other side of it is that these are the ones who've been successful in a specific period of time and that there will be many other clubs following a smart process, which just hasn't clicked. There are fine lines between success and failure with any system.

Pafos FC can be cited as a club that also has a very ambitious and smart recruitment policy. From the formation in 2014, they have developed and grown as a club, they recruited extremely well and also have a developing academy. They won the cup a few years ago which gave them a route to Europa conference league qualifiers and then on the back of that they won the league and play offs last season which gave them a route to the Champions League Qualfiers. They made it to the Champions League proper and just missed out on going to the next phase play offs after the group games.

Midway through the season, the coach who they'd had a lot of success with left for Russia and the manager that came in next , at the same time as Rosenior for Chelsea just before they played each other has already gone, like Rosenior. The domestic play off campaign wasn't great, but they've recovered enough to qualify for Conference league and with a cup final win next week they will go to the Europa League.

Pafos have benefited from the traditional bigger clubs in Cyprus struggling with issues such as financial and hooligan elements, which has affected those clubs.

In 2020, we were also seen as a club with Smart recruitment. The same player that Hull City signed on a free to get them to the Premier League was signed by ourselves for £20m and struggled to be consistent in our best season for decades. Egan and Lundstram were success stories in that season. Regan Slater at that time had limited opportunities because of the success of other players at that time and his development.

Undoubtely the James Bord and Selles experiment didn't work. The principle was to try something different and it was sold to the club as the future of smart recruitment, many were supportive of this change last summer. It was a disaster.

Its not to dismiss the successful clubs and criticise what we have at the club, going back to when this all began with Wilder, the recruitment and pathways from development to the first team was praised, because we were able to get things right.

Over the years we've had a lot of setbacks and we've not managed our money well as we've tried to grow, not achieved promotion back to the Premier League at the first attempt (or second now) and the revenue streams have diminished, whilst long term player contracts have rolled on at high costs.

We desperately need to change things and get back to those pre 2019 levels, the promotion and relegation cycle has hurt us, as has the changes of managers and staff on a regular basis.

Its easy to look at small clubs that come from nowhere and just say that we need to do what the do. We did that ourselves. The sustainable models of Brighton, Brentford and Bournemouth are certainly better to look at long term, but they are also expensive. The English Premier League also has the most money. Its perhaps also less forgiving and higher risk for high reward, something we've found and that transition from EFL to PL established club is very hard to sustain. So we have to find some sort of balance.

Can we bring the Hearts, Bodo/ Glimt or Pafos FC models to the Championship and Premier League? Perhaps partially, but we are better to look at models in our own domain as they will also be more realistic. Sunderland will be interesting next season. We also had a good first season and they have been the darlings of success this season, but the interesting part will be whether they can sustain it
 
The other side of it is that these are the ones who've been successful in a specific period of time and that there will be many other clubs following a smart process, which just hasn't clicked. There are fine lines between success and failure with any system.

Pafos FC can be cited as a club that also has a very ambitious and smart recruitment policy. From the formation in 2014, they have developed and grown as a club, they recruited extremely well and also have a developing academy. They won the cup a few years ago which gave them a route to Europa conference league qualifiers and then on the back of that they won the league and play offs last season which gave them a route to the Champions League Qualfiers. They made it to the Champions League proper and just missed out on going to the next phase play offs after the group games.

Midway through the season, the coach who they'd had a lot of success with left for Russia and the manager that came in next , at the same time as Rosenior for Chelsea just before they played each other has already gone, like Rosenior. The domestic play off campaign wasn't great, but they've recovered enough to qualify for Conference league and with a cup final win next week they will go to the Europa League.

Pafos have benefited from the traditional bigger clubs in Cyprus struggling with issues such as financial and hooligan elements, which has affected those clubs.

In 2020, we were also seen as a club with Smart recruitment. The same player that Hull City signed on a free to get them to the Premier League was signed by ourselves for £20m and struggled to be consistent in our best season for decades. Egan and Lundstram were success stories in that season. Regan Slater at that time had limited opportunities because of the success of other players at that time and his development.

Undoubtely the James Bord and Selles experiment didn't work. The principle was to try something different and it was sold to the club as the future of smart recruitment, many were supportive of this change last summer. It was a disaster.

Its not to dismiss the successful clubs and criticise what we have at the club, going back to when this all began with Wilder, the recruitment and pathways from development to the first team was praised, because we were able to get things right.

Over the years we've had a lot of setbacks and we've not managed our money well as we've tried to grow, not achieved promotion back to the Premier League at the first attempt (or second now) and the revenue streams have diminished, whilst long term player contracts have rolled on at high costs.

We desperately need to change things and get back to those pre 2019 levels, the promotion and relegation cycle has hurt us, as has the changes of managers and staff on a regular basis.

Its easy to look at small clubs that come from nowhere and just say that we need to do what the do. We did that ourselves. The sustainable models of Brighton, Brentford and Bournemouth are certainly better to look at long term, but they are also expensive. The English Premier League also has the most money. Its perhaps also less forgiving and higher risk for high reward, something we've found and that transition from EFL to PL established club is very hard to sustain. So we have to find some sort of balance.

Can we bring the Hearts, Bodo/ Glimt or Pafos FC models to the Championship and Premier League? Perhaps partially, but we are better to look at models in our own domain as they will also be more realistic. Sunderland will be interesting next season. We also had a good first season and they have been the darlings of success this season, but the interesting part will be whether they can sustain it
Funnily enough, our recruitment started to go backwards around the time that Hull’s current Sporting Director left us. He was certainly here in 2020 though, when our recruitment was regarded as Smart. Not necessarily connected, but makes you think.

Seems a very ambitious guy and, from interviews, clearly knows his stuff. He received a lot of praise and recognition yesterday in the aftermath of their play off victory. It was him who identified and brought in Sergej Jakirović. That sort of thing doesn’t fit with our “model” though, apparently.
 



Funnily enough, our recruitment started to go backwards around the time that Hull’s current Sporting Director left us. He was certainly here in 2020 though, when our recruitment was regarded as Smart. Not necessarily connected, but makes you think.

Seems a very ambitious guy and, from interviews, clearly knows his stuff. He received a lot of praise and recognition yesterday in the aftermath of their play off victory. It was him who identified and brought in Sergej Jakirović. That sort of thing doesn’t fit with our “model” though, apparently.
Jared Dublin, I assume?

It would be interesting to see a list of our signings while he was here (2019-2023, I think) and the manager at the time.
 
In basic terms, its how good someone is at taking what's essentially a sheet of excel data and how they turn that into something usable and insightful to help the club make better decisions.

It seems that a lot of clubs have people on their payroll who are better at it than the people we employ.
 
In basic terms, its how good someone is at taking what's essentially a sheet of excel data and how they turn that into something usable and insightful to help the club make better decisions.

It seems that a lot of clubs have people on their payroll who are better at it than the people we employ.
Hoyland thinks a spreadsheet is something you throw over the top of the duvet.
 

All advertisments are hidden for logged in members, why not log in/register?

All advertisments are hidden for logged in members, why not log in/register?

Back
Top Bottom