The City's image has a much bigger influence on football than you might think. Why didn't Maupay sign ?
Football being a business is just like any other business. Footballers personal lives are about WAGS, Gucci, Armani, Louis Vuitton, Ferraris and Lamborghinis
There is a blueprint for a successful City, the blueprint worldwide is the same, no matter where in the world you are, no matter what size the city, the blueprints for being a successful city are the same.
The people that managed Sheffield for decades didn't want success for the City, they wanted failure, they wanted a downtrodden, poorly educated, they wanted the public to be either unemployed or stuck in dead end job, they wanted them poorly paid working in shit conditions. That way they could use the left wing militant tactic and blame everybody else to obtain their votes as the party that was fighting on their behalf.
The damage is done now, it's terminal, no matter what it does now Sheffield will always be trying to catch up in a Fiat Punto whilst other cities continue to race away in a Lamborghini.
The world's population has doubled since I left school 40 years ago, and urbanisation on a truly massive scale has become a chronic problem for Cities worldwide, but in amongst all of this Sheffield's population is actually less than it was in the 1960's. And this is the problem, Sheffield has not attracted new residents because there's fuck all here for them