At one point everyone seemed to start taking their shirt off when they scored, and started having more and more elaborate messages on their tops, then you had players with sponsor messages on their undershirts. Things like Ian Wright's Just Done It Nike t-shirt when he broke Arsenal's scoring record made sense, but was a blatant bit of advertising, some players started wearing multiple undershirts with different messages if they scored more than once, if they took off too many layers they had to sort all the shirts out again, or some threw their shirts into the crowd and had to go back to the bench to get a new one and it started causing ridiculous delays.
In general I don't think it should be a booking, but people taking ages to get re-dressed, putting political massages or adverts under their shirts is what ruined it for most people with a simple RIP or dedication to someone in their family underneath.