I'd imagine with most clubs its a game of brinkmanship . Assessing the financial situation of the buyer , the seller doing the same , whos need is greater , how far can you push it , whats the value to them and us etc.
Its a game within the game, trying not to blink 1st , agents fielding stories of other interested parties .
Every club ultimately wants the players they need for the best price they can negotiate whilst the clock ticks .
Outside those super clubs throwing 100's of millions about , its the same for everyone.
Lets see where we are when the music stops in a few weeks time.