Chris Wilder on need for increased investment (Sky).

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nopigfansintown

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Lovely article and video on the Sky Sports website: https://www.skysports.com/football/...and-premier-league-hopes-for-sheffield-united


Key bit:
"I think now we possibly need that next step of investment that takes us from a team in and around the top 10 to a team that could knock on the door of the Premier League," he said. "I think the owners realise now what we need to compete at that level, but the decision of when that happens is up to them.

"There is obviously a situation at the end of the season that is above me, but as far as I am concerned if I can take this club into the Premier League it would be an unbelievable achievement for us and one I would definitely enjoy.

"The ups and downs of football are difficult to predict, but if I get that opportunity I would be a very proud man."
 

Did roll my eyes a bit when the Millwall beers story came out - is the interviewer the only person in the country covering the football league who hasn't heard that before? - but big fan of it overall. Cheers for sharing.
 
Sky Sports re hashing everything we already know, just to promote the championship promotion race - wile paying a relative pittance for the rights.

While flattering the cynic in me says it's all self interest for Sky - proven by dragging up the old stories e.g. Millwall Beers.
 

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