For a lot of people, yes.
You'd think there wouldn't be that many people desperate for an over-priced warm pint at half time but look at the queues and the amount that get sold. Speaking from experience (and this isn't limited to just football), you can pack all the butties you like for the journey to the game but as soon as you get in the ground, what do the kids want ?
You tell them to be grateful for that tongue sandwich as there are children starving in Africa....