BBC Report - price of football

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shorehamview

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Given the grumbles of late about match day pricing, with regards to both us and other clubs, perhaps this table compiled by the BBC and dated 1st August might be of interest.

United are not the cheapest, but we're by far from the most expensive club to watch. The prices covered are ticket, programme, pie and tea. There's no mention of ale or other food. We're certainly a lot cheaper than Huddersfield, for an example picked totally at random. I'm not exactly sure how the cheapest prices were arrived at for each club - season ticket breakdown, or concession prices?

In the Premier League it's even more interesting. Liverpool's cheapest "day out" is £46.95. The thick end of fifty quid before a drop of booze passes your lips.

The cheapest in League One is Rochdale at £16.20, but we're only two quid more expensive than that for the cheapest day. And the pigs? £7.20 more than our cheapest. It's also been mentioned that Charlton had a five quid ticket day yesterday, yet no mention of how expensive they normally are.
See Charlton had a sell out today? £5 tickets.
Do they get a sell-out when prices are not discounted? Not by a country mile, they don't.

Incidentally, the crowd was 22,151 and The Valley's capacity is 27,111, so almost 5,000 short of a sell-out. So, not a sell-out despite being only five quid a pop would have been more accurate. When they had The Massive at home on a Monday night they got 14,014, and the home match after that 14,290. So although they didn't get a sell-out crowd they got well over six thousand more than their season average to date. And that's six thousand more people with money to spend on pies and programmes.

However it is worked out the main conclusion that cane be arrived at is that every single professional league club in the country could chop prices, even by a bit, say 10 - 20 % to try and boost crowd figures. Watching football on the telly yesterday and the main thing that could be seen at the grounds was empty seats.

Five quid for a ticket is unsustainable in the long term, but chopping a few quid off for every match may help to bring in higher crowds. The question is will McCabe do it? The only ways to bring in bigger crowds as to make the football better, which is a work in progress, and to make the tickets cheaper. Five quid off the prices and a partial refund to season ticket holders might just be one of the ways to get bigger crowds. And bigger crowds means more customers spending money on pies, tea, beer and those horrible hot-dogs, and potentially a better atmosphere.

Will McCabe do it? Will any other clubs do it? Don't hold your breath.
 

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intresting to note the three relagated teams from championship are in the top 7 cheapest.
no real wonder attendances have dropped yet again for most clubs.

MunXy
 
I think the argument from uddersfield fans will be that they weren't offered the cheap option, just the £31 option which is one of the most expensive.

Nice report shorehamview!
 
While the survey is correct, it's only for 2 our of the 23 games we play. An interesting comparison would actually be the other 21 games out of the 23 our cheapo offers don't apply to. I would say we'd be top 2-3 by a long way - without knowing exactly the price of others in the league I would hazard a guess that their cheapest tickets are more closely aligned with their normal pricing, not such a leap from £15 to £31 as the Bury/Hudders games were.. which is the real bugbear.
 
See the meaningless price of football table from the BBC has emerged again.

Club A has two cheap matches per season at £11 and the rest at £25

Club B has 10 cheap matches at £15 and the rest at £20

BBC, lazy journalists and unsuspecting fans trumpet club A as the best value club. Club A sits back with smug grin.

The reserach should have looked at every game and an average price ticket otherwise it says nothing meaningful regarding the general price of football.

If Harrods sell baked beans at 5p a tin one day a year does it make it the cheapest supermarket?

Football is too expensive. United are one of the culprits. We messed up ST sales and we messed up matchday prices.

Charlton got aroud 7,000 extra fans yesterday. I can't believe that is financial suicide but I can believe that they are taking the medium and long term future of the club seriously by protecting and increasing the fanbase.

Good luck to them. They've maintained an excellent fanbase despite their decline and despite the fact they have come from very low crowds not so long ago. They've done it by being creative and determined. If they had allowed themselves to sink back to 5,000 gates then where does that leave their future?

They seem to have a board that understands how attendances affect the club on and off the pitch in the short and longer term.
 
Bring back cost effective safe standing and people will be able to afford to go on a regular basis not just pick and choose the odd game.
I really enjoyed standing again at Yeovil and Burton - something I have not done for many years

By picking and choosing you get out of the habbit of attending games every week and then it becomes a decision of whether to go to the game you picked or not (by choice I mena whatever else you might have to budget for that particular week/month). If there was a standing alternative it would definitely mean more people could commit to a season ticket and retain the habbit of going every week.

All football clubs are pricing themselves out of customers - they seem to think they are the only industry that is recession proof. I think the players (asided from the elite that might be on the shopping list of Citeh / Barca / RM / Chelski / ManU - or some of these Russian clubs splashing it about) will be getting some real shocks in the next few years as attendences fall and clubs come under increasing pressure to cut costs.
 
And bigger crowds means more customers spending money on pies, tea, beer and those horrible hot-dogs, and potentially a better atmosphere.

This 'revenue from extra sales' thing is trotted out a lot, but it depends on the food contracts. If Berts Pies have a contract that they will pay £5k a game to the club, then trouser the profits from what they sell, it has no effect at all so far as the club is concerned.

My figures suggest that Charlton 'gave up' a lot of revenue yesterday. Their normal gate of 15,700 paying £23 = £360k at the gate. Yesterday they took £110k (ignoring concessions etc, etc.) Thats a loss of £250k. If you consider that there might be some converts in the crowd who enjoyed it and now want to go to games again, and they have 18 home games left this season, they have to cover more than an extra (£250k /18) = £13,800 more revenue each game or at their average ticket price, an average of 604 more supporters per game.

(EDIT: I will set a diary note to see how their average attandance is affected over the next couple of months to see if this did happen. Then I can tell you if it was a smart move, or if they just pissed £250k up the wall for a bit of positive publicity)

Charlton, learned the value of a resiliant fan base during their PL seasons but in 2005/06 they were averaging just 26,195 despite a relative long stay in the division and top 10 finishes, so they haven't had the number we have in a similar time frame, nor in percentage terms lost quite as many (CAFC have lost 40% of attendances since PL, SUFC have lost 44%). Mind you they also have the 'Valley Express' for the best part of ten years, bussing fans in from all over Kent and as far as Worthing on the South Coast for £7 a game. Maybe that is holding their numbers up a bit. Sheesh! All that foresight, and they still got rid of Curbishley. Oh well. :rolleyes:

BTW - I have no idea what my numbers show. Just make something up. Its probably true...
 
I agree with gist of your point, but the £370K figure is a bit overdone, isn't it? Assuming they have over 10,000 season ticket holders, it's doubtful that the average price paid is anything like £23 per match.

UTB

---------- Post added at 05:04 PM ---------- Previous post was at 05:01 PM ----------

They seem to have a board that understands how attendances affect the club on and off the pitch in the short and longer term.

You'd probably put Bradford's board in that category too - but you'll have to expand the horizon of "longer term" a bit, and a bit more, and keep on going some more.......

In reality, very cheap entry to football ticks lots of boxes and infaltes crowds, leaving the punters impressed. In the long term, it's probably the road to the poor house. That's not to say that charging £28.50 for third division football isn't just as daft.

UTB
 
This 'revenue from extra sales' thing is trotted out a lot, but it depends on the food contracts. If Berts Pies have a contract that they will pay £5k a game to the club, then trouser the profits from what they sell, it has no effect at all so far as the club is concerned.

It's a good point, but if the stands are selling more, then when it comes to contract renewal time, then the club can charge a lot more for it.
 
There also appears to be an assumption that none of CAFC's regular 15,700 gate are child/family/oap/student fans too.
 
This 'revenue from extra sales' thing is trotted out a lot, but it depends on the food contracts. If Berts Pies have a contract that they will pay £5k a game to the club, then trouser the profits from what they sell, it has no effect at all so far as the club is concerned.

My figures suggest that Charlton 'gave up' a lot of revenue yesterday. Their normal gate of 15,700 paying £23 = £360k at the gate. Yesterday they took £110k (ignoring concessions etc, etc.) Thats a loss of £250k. If you consider that there might be some converts in the crowd who enjoyed it and now want to go to games again, and they have 18 home games left this season, they have to cover more than an extra (£250k /18) = £13,800 more revenue each game or at their average ticket price, an average of 604 more supporters per game.

(EDIT: I will set a diary note to see how their average attandance is affected over the next couple of months to see if this did happen. Then I can tell you if it was a smart move, or if they just pissed £250k up the wall for a bit of positive publicity)

Charlton, learned the value of a resiliant fan base during their PL seasons but in 2005/06 they were averaging just 26,195 despite a relative long stay in the division and top 10 finishes, so they haven't had the number we have in a similar time frame, nor in percentage terms lost quite as many (CAFC have lost 40% of attendances since PL, SUFC have lost 44%). Mind you they also have the 'Valley Express' for the best part of ten years, bussing fans in from all over Kent and as far as Worthing on the South Coast for £7 a game. Maybe that is holding their numbers up a bit. Sheesh! All that foresight, and they still got rid of Curbishley. Oh well. :rolleyes:

BTW - I have no idea what my numbers show. Just make something up. Its probably true...

Interesting stuff but to say 'just' 26,195 re Charlton average is a very strange way of putting it. I don't think they had much more room did they?
 
Interesting stuff but to say 'just' 26,195 re Charlton average is a very strange way of putting it. I don't think they had much more room did they?

Isn't the point that however close, it wasn't a sell out and the gate receipts from that game wouldn't be enough to run the football long term. It would take only 5,000 mugs paying £28.50 to surpass a ground full of cheapskates paying £5.

UTB
 
Interesting stuff but to say 'just' 26,195 re Charlton average is a very strange way of putting it. I don't think they had much more room did they?

Having checked I find that their capacity is 27,111, its in SV's post too, (d'Oh. I thought it was in the low 30's tbh) so they averaged close to sell-outs (96.6% attendances) in the PL time, but then so did we (30,512 vs 32,702: 93.3% ). It is marvellous, I suppose, that those brave little Addicks keep turning up in such numbers, bearing in mind everything they've gone through. :rolleyes:

Alco, you're right. Its a simplistic model which ignores ST's. I did it like this because I couldn't be arsed to make it any more sophisticated. Maybe if I get an hour I'll drop it into a spreadsheet and bust some Excel moves...

Highbury, you're right too but as a food service contract may run for two or three years then the leverage on renegotiation of the contract is too remote for my example. The question I was posing was, "would there be any lasting effect from filling the ground once with cheap tickets?". If not then it seems like a waste of money. Even if the club has a '% of takings' contract or runs it themselves, the 'actual' nett profit on a £2.50 pie, £3 pint and £3 programme, including wages and fixed costs will certainly be under £1. Say 30% of the extra £5 attendees buy the P,P and P, thats £2,000 in profits to offset the £250k loss you just made letting them in the ground for a song...
 
>Bring back cost effective safe standing and people will be able to afford to go on a regular basis not just pick and choose the odd game
absolutely bang on kenilworth.. we simply don't cater for 'roll up on the day' supporters.. that was probably ok in the prem. when everyone had ST's but you can't do it now.. plus.. it's not like we don't have the space is it?
 
we simply don't cater for 'roll up on the day' supporters.. that was probably ok in the prem. when everyone had ST's but you can't do it now.. plus.. it's not like we don't have the space is it?

Aye, I think it's far too difficult to pay on the day, unless you like waiting in a queue as you can hear the KO start.

UTB
 



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