I remember this very well. It was to be called 'The Bramall Centre' and was the brainchild of then-Chairman, Reg Brealey. It involved turning the pitch through 90 degrees, all-seater, all-covered and with a running track. Pretty standard stuff now, but back then, the Lane was - apart from the South Stand and Bramall Lane Stand - very much derelict. Privately funded, it was all pretty revolutionary stuff.
Needless to say, Sheffield City Council threw up objections - they didn't want United competing with their beloved Wednesday - and cited 'complaints from local residents'. I believe about 18 people objected but it was all pretty deperate from the Council. After all, it wasn't a new-build, the ground has been there for ever. (As if the 'local residents' pulled open their curtains one morning, saw a football ground in the vicinity and thought 'Fuck me! I didn't notice that when we moved in!'
If you think the Council is bad now, back then it was dominated by the 'Wednesday Mafia' - such luminaries as Blunkett, Betts, Hattersley etc. and it was referred to as the Soviet Republic of South Yorkshire - red flag flown on the Town Hall, permission for the IRA to march through town etc. A period I believe we're still suffering for now, but I digress.
As predictable as the Council's objections were, I wrote a letter to The Star with my thoughts. Back then, letters critical of the Council were strengt verboten. The Council was, by far, the biggest advertiser in this rag - page after page of non-jobs for the chosen few. To my amazement, Pravda - sorry The Star - actually printed my letter, which filled half a page complete with artists impression of The Bramall Centre.
Mr. Brealey saw the letter and invited me down for a chat, showed me the plans etc. He seemed a very nice bloke but I warned him of the powers he was up against. The rest is history. The development was turned down and the Council continued it's one-eyed 'scheme' to ensure we would never compete with Leeds.