What is incorrect in stating that True Blades will do all they can to go to Bramall Lane? If they can't afford it, they'll get to as many matches as they can. If they can afford it, they'll get memberships and season tickets. If they live away, they'll find ways to virtually be at the Lane, through Bladesplayer or places like this. Fans of Sheffield United football club would use any opportunity to support the club.
Some people have interpreted "True Blades at the Lane" as "True Blades are Season ticket holders" and are using it as their excuse to stay away. When the reality is that they just couldn't be arsed to go but want a noble reason for it.
No problem people not going if they don't want to. But they aren't kidding people that it's down to the marketing campaign.
I think your missing the point of the people who don't go. Its not down to one thing, but an entire catalogue of things. McCabe and his frugal ways, the way the club has slipped over the edge of the abbyss and into a league it hasn't frequented for over 20 years. Perhaps the way we are told how it hurts him as much as it hurts the fans and yet it obviously doesn't, otherwise he would do something about it. The way we sell any saleable asset within minutes of an offer being tabled (this is the rule with us). Add to that we are paying more to watch Walsall than we were to watch Man United and that doesn't help either.
Then there is the annoyance at the way (in the opinion of some) the club has been used as a giant PR stunt for McCabe to get his feelers into the Global market. At the expense of the first team investment.
All that is a real pisser, but then it really takes the piss when the marketing campaign for the club is "Real Blades are at the Lane". Which by definition is a slap in the kisser for anyone who isn't there. Now when it comes to putting medals on tables, many of these people have been there through worse times. Some of them were there that day Walsall sent us down to Division 4. Some of them witnessed us bumbling around in the mid 80's with a team of old men sucking the life out of the club. Some of them witnessed Dave Bassett keep the team in the highest league in spite of the board doing their upmost to pull the rug from under him (and finally succeed).
Following Sheffield United in any shape or form makes you a true blade in my book. Its not something anyone does for glory. Its more a trial of hope over expectation. That isn't like following Man United or Liverpool. I don't care whether you live in S2 or Exeter. If you follow Sheffield United you are a true blade.
If you want to lure people to the club, get them back or even get them interested then the club really needs to change its marketing strategy. Of course ultimately winning games will be the best way but all those disaffected fans (and christ there are a lot of them) just want a reason to return. If thats a couple of £10 tickets and they enjoy themselves then isn't that a better way to win them back?
I'm all for loyally standing behind the club when there is a reason but some of the stunts pulled by the top level management are indefensible. Whoever runs the marketing of the club should be stood up and pelted with used nappies for some of the decisions taken. Its just a good thing that those over at S6 are dafter than our lot.