Three Match Package: Mark Fenoughty

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Hagueblade

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Anyone else disgusted with his explanation last night on Football Heaven of why Liverpool got extra tickets? seems like their three game package has backfired and they got cold feet about getting a sell out crowd.

The games on TV so surely they could have afforded to charge less for this game and have Blades on all four sides of teh ground cheering the Blades on.

:mad: :mad: :mad: :mad: :mad: :mad: :mad: :mad: :mad: :mad: :mad: :mad:
 



He's an accountant, enough said( I actually think he may have been my accountant in an earlier life)
 
But Liverpool selling all their tickets at 09:42 this morning surely justifies that MF and United as a whole have done. MF admitted he would rather see Blades on the top tier but they couldn't guarantee a sell out if they sold them to Blades.

As of the same time this morning, general sale tickets were STILL on sale to Sheffield United fans.

Liverpool have managed to use them... Blades might not have.

If people haven't got tickets then I'm afraid it's a bit tough... they've had plenty of opportunity and notice via the website. If the home tickets don't sell out at all, then what is the problem?
 
It's the three match package that's led to this situation, and although there's no way of telling for sure, I'd have thought the extra supporters at the other two games justifies what the club has done. At least we're not really trying to cash in by jacking up the ticket prices like Reading.
 
BV said:
It's the three match package that's led to this situation, and although there's no way of telling for sure, I'd have thought the extra supporters at the other two games justifies what the club has done. At least we're not really trying to cash in by jacking up the ticket prices like Reading.

I've had this argument on another board and been called a "muppet" for it... but the three match package is a very good idea. It maximises revenue for the club, ensures large crowds at the other two matches and allows a discount to those fans who do attend every game but do not buy a season ticket.

People who want to go to the odd match are going to struggle with the "big" matches but probably won't with smaller ones. If people live away, they're going to have to accept this as a consequence of supporting a Sheffield club who want to make sure they look after active supporters over floating fans.
 
Coming from rather a socialist and working-class background I can sympathise with what you call "floating" supporters when it comes to this three match package debate. Sheffield United has always been the working class club in this city and much of the passion and pride of the fans stems from that.

What you're saying about being able to see the "smaller" games with no problem but struggling with the "bigger" games offers rather an interesting metaphor for class segregation.

However, before you bite (Linz :)), I'm not giving my opinion one way or the other because as well as believing in socialist ideals, I've also studied Business and Economics and understand the benefits for the club and die-hard supporters. I'd prefer to see how this works for a year.
 
But TA... are you going to deny that tickets are now on general single sale for Blades fans and yet they still haven't sold out? :)

I really don't see the problem in getting tickets.
 
Maybe I was dreaming or I misread something but I was sure I read an argument against giving the top tier to blades fans because of premier league ticketing rules. There is (if I remembered correctly) a minimum number of 3,200 -3,500 seats that must be allocated for away fans and the bottom tier alone does not meet that. However, clubs can ask for a reduced number of allocated seats should demand not be high. Liverpool were obviously going to seel their allocation for this game so why not let them have the extra seats? I am the first to say the lane should have blades supporters on all sides but if there's going to be a huge away following then let it be, it can only make for a good atmosphere.

Like I said correct me if i'm wrong but that's what I thought one of the reasons were for this.
 
Linz said:
I've had this argument on another board and been called a "muppet" for it... but the three match package is a very good idea. It maximises revenue for the club, ensures large crowds at the other two matches and allows a discount to those fans who do attend every game but do not buy a season ticket.

People who want to go to the odd match are going to struggle with the "big" matches but probably won't with smaller ones. If people live away, they're going to have to accept this as a consequence of supporting a Sheffield club who want to make sure they look after active supporters over floating fans.

But we need to turn the "floating fans" into regular attenders. That means making it easy for them to get to the big glamour games, where they may get a taste for the Blades and come back for the smaller ones later. Plus some of those who can't get to many games - eg some of the exiles, or those that work some weekends, etc - aren't what I'd class as "floating" fans, but active supporters that for good reasons can't get to all the matches.

From what I've read elsewhere, while there were some tickets this morning for general sale, it was only single restricted view seats or a smallish number in G&H. I'd be surprised if we couldn't have sold a lot more to home fans if we'd given them more of the seats with one of the best views in the stadium, ie BLUT. We may have had a few hundred (no more I'm sure, and maybe none) of seats left over, but how much do you get from Sky for a Prem live game? Around £700k or so? I'd take the chance of losing a few k in revenue to attract more "floating" fans who once attracted to a game involving Liverpool, may have got the bug and come back in future for the Charltons's and Boro's of this world.
 
As far as I'm aware we still have tickets for sale even now.

What makes people think we could sell another 1600 on a Friday.

I'm sorry but the days seem to be gone where the club can waste £30,000 to £40,000 hoping that the floating fans turn up.

And thank god for that too! (i remember the 4th division days)

As Linz says elsewhere it's going to be harder for the ones who can't, for whatever reason, commit themselves to the various options eg season ticket, member etc.

That's a fact.

In 37 years of following the Blades I have never ever missed a match I wanted to go to!

There's always a way!
 
Linz said:
I've had this argument on another board and been called a "muppet" for it... but the three match package is a very good idea. It maximises revenue for the club, ensures large crowds at the other two matches and allows a discount to those fans who do attend every game but do not buy a season ticket.

People who want to go to the odd match are going to struggle with the "big" matches but probably won't with smaller ones. If people live away, they're going to have to accept this as a consequence of supporting a Sheffield club who want to make sure they look after active supporters over floating fans.

The problem with the three match package is that it discourages long distance supporters, who simply can't avoid the time or money to visit three consecutive games. Waiting for the single tickets to come on sale means paying top prices for "cheap" air flights. I know of a number of fans who simply aren't going because of this problem.
 
Hagueblade said:
The problem with the three match package is that it discourages long distance supporters, who simply can't avoid the time or money to visit three consecutive games. Waiting for the single tickets to come on sale means paying top prices for "cheap" air flights. I know of a number of fans who simply aren't going because of this problem.

But we've booked hotel rooms and train tickets before we know whether we can get away tickets just the same.

We are looking into all the away games.
 
Berks_Blade said:
But we need to turn the "floating fans" into regular attenders. That means making it easy for them to get to the big glamour games, where they may get a taste for the Blades and come back for the smaller ones later.

I'm not sure about anyone else but I didn't become a Blade by watching the Liverpools and Arsenals of the world... it was the Stockports, Grimsbys and Tranmeres of the leagues. I wouldn't have expected to get tickets for such games because back then, I wasn't a regular supporter of my club. If people are open to the football buzz, they should be open to it whoever we're playing and not just come out of the woodwork when we do have a big game... even though they inevitably do.

If being promoted doesn't turn people into Sheffield United fans, then I think very little will. If people want to make an excuse not to become regular attendees, they could point to the price of single match tickets as a very good reason for this. However, not many are advocating the reduction of ticket prices to attract new fans. How about offering away tickets to new fans first? Nothing would make a floater (I love that word) into a fan more than a good away trip to a big Premiership ground. I may be being slightly factious but the club, will look after people who do want to go to the most matches over those who go to the odd one. Just like Tesco give more clubcard points to people who shop there more. There's no room for maybes in business and losing money to take a chance on some people maybe turning up and maybe becoming long-terms fans is something a business has to consider a bad option.

To ensure that people who do want to come to the big match and two arguably smaller ones, the tickets were put in a package, as they have been before for W*dnesday matches at home. It didn't spark so much debate when we weren't playing Liverpool though. Single tickets did go on sale and apparently there hasn't been much take-up because some are still left.

You must have envisaged that it was going to be difficult to get tickets Berks by getting a season ticket yourself. I don't deny that it would be wonderful to see Blades up there but if there wasn't the expected demand, then you have other Blades to blame for not providing the demand, not the club for covering their backs. Imagine the questions in the boardroom if, for the first match in the Premier League for 12 years and live for the nation to see, we have a few Blades dotted around the upper tier and masses and masses of empty seats. It's all ifs, buts and possibilities, but the club has gone with the most likely scenario, that Liverpool would definitely sell out... rather than the maybe of United selling out.

MF said that they'd looked into it and with the match being on TV and during the holidays, they couldn't see any more demand. Which is fair enough and if tickets are still on sale, justifies this. If people want to go to a match, they don't mind where they sit... the Kop selling out (which can be one of the worst views) shows this.

With regards to long distance supporters I do have sympathy but again, this season was always going to be difficult for tickets... setting up BEES is an example. If matches are going to be done in packages in the future, hopefully a ticket sharing scheme could be worked out. It's all about choice though, as far as Sheffield United see, they haven't stopped you getting tickets for this match. They were put on sale with nothing to stop you buying them. It was the fact that you live away that prevented this and location is not something Sheffield United feel they have to take into account when putting tickets on sale.

I know many fans from out of the area and they still get tickets by joining the various schemes the Blades have to offer... season tickets, membership, superdraw etc etc. My cousin will be one of them. She's moving to Newcastle University but has still bought a season ticket. Mousey went to Sunderland University and still bought a season ticket. Memberships for £30 are in place to give people who only want to come to the odd match a priority and a discount. When my other cousin went to Hull, he bought one of these.

Many people must have taken up the three match package meaning fans will be coming to the Reading and Blackburn matches as well and Sheffield United are guaranteed a sell out on the first day. To me, this isn't a failure on Sheffield United's part but whatever the club decide will upset some people.

At the end of the day, if people really want tickets, they'll get them and this has always been the case.
 
The club has a duty to maximise its revenues.

There are still tickets left and no one can say they have not had enough time to get them. Of course the club was right to do a three match package first, we want to encourage people to get into the habit of coming to the lane to support Yorkshires premier team.

SF is correct if you want a ticket there is always a way to get one. One year I had no money at all and my brother bought me a season ticket( must pay him back one day-nah hes rich)
 



dingledog said:
SF is correct if you want a ticket there is always a way to get one. One year I had no money at all and my brother bought me a season ticket( must pay him back one day-nah hes rich)

What a nice brother :) I wouldn't buy mine a season ticket!
 
Ah, you students, with time to write essays in daytime! ;)

I agree that if you really want tickets you'll find a way. I've always maintained memberships and/or superdraw tickets, and have done favours for other people needing vouchers etc and received favours in return. There'll always be some that aren't so organised though, and those that'll make late decisions, and decide hey, why not go to a football game instead of Meadowhell. This season is maybe our best chance to convert some of that type of person into future fans, and I'd just like to see the club doing all they can to do that. Better communication (ticket info/updates on the main site are almost always days out of date, for example, when it doesn't take much time to give better info), and starting ticket sales earlier so that they could go on general sale earlier, would be a start. I suspect a factor in the early games this season is that the club simply didn't have enough ticket office staff to deal with both issueing STs and organising sales for other games at the same time, so maybe agencies etc could have been used more to help out.

but hey - I'll be there on the Kop anyway. :D
 
Berks_Blade said:
Ah, you students, with time to write essays in daytime! ;)

I come over all eloquent at 8am :D

I do agree that tickets could have gone on general sale earlier but with the backlog of season tickets and all that malarky, the ticket office have had other priorities... which, in my view, is one of the reasons they aren't letting people pick match tickets up on Saturday - to ensure all those who couldn't get to the Lane in the week get their season tickets. MF said that they've learnt from what's happened with this match and will apply that learning to future ticket sales. It's a case of wait and see. Hopefully the new online ticket process will work and will go to ease some of the pressure on the ticket office - the staff of which I feel extremely sorry for at the moment! :)

Don't get me started on how poor the website has been with updates! It's shoddyness of the highest degree considering Mr Firth is based at the Lane and should know before any of us what is going on. It's the best way to keep people informed and should be utilised.

Maybe with the ticket office having all postal applications now, there could be a way anybody could guarantee themselves tickets... but by old fashioned queueing. Maybe they could make a block of the upper tier available on general sale on the first day to people who queue... then if you are desperate for upper tier tickets, you know exactly what you have to do, when you have to get them and where you will be sitting... priority or not. Otherwise, if you aren't really fussed and just want a ticket anywhere, you put a postal application in to be dealt with as and when your priority dictates. Whilst all other staff are dealing with the priority postal applications, a couple of people could be on the counter selling these general block tickets to whoever turns up.

It'd still be a pain and people would still complain... but it's giving people a chance, creating a buzz and hopefully, selling all the tickets.
 
Interestingly, in a Bladesworld interview I watched last night, NW said that the ticket office haven't been able to cope and mistakes have been made - hopefully as time goes on it'll get a bit smoother, and if necessary some extra resourcing will be put in (I know they were advertising for ticket office staff during the summer). Most of the staff work hard and do a good job, they've just been swamped lately and that's the fault of resourcing put in, not the individuals.

They could solve a lot of the aggravation that some people feel just by communication - we all agree that the offical website is terrible for giving timely updates, which is why everyone starts threads about tickets non-stop on the message boards as the only way to get up-to-date info. A dedicated ticket info phone line with recorded messages, rather than giving the spiel when you're trying to call and actually speak to someone in the ticket office, wouldn't be a bad idea either, and it's something they once had (though again it was usually out of date!).
 
I wonder if we'll have the same rush for tickets two years on, when our first home game of the season is against QPR ;)

You can tell I'm bored... digging old threads up.
 

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