Sheffield United are paying the price for lack of urgency in the transfer market

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Camden Blade

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By The Athletic's usual Blades journalist Richard Sutcliffe. Takes an uncharacteristic pessimistic tone. Too pessimistic for my liking...



Ten victories. As a rule of thumb, that is what it usually takes to keep a team in the 38-game Premier League.

Doesn’t sound a lot, does it? Win just over a quarter of your fixtures and another hugely lucrative season among the elite beckons. No wonder so many promoted teams arrive at the top table confident of upsetting the odds.

Break things down a little, however, and the picture starts to change.

Sure, you have 38 games to chase those 10 triumphs. But a good chunk of these can be as good as written off before a ball is kicked — especially in the case of those new to the Premier League.

Manchester City, for example, have lost once at home to a newly-promoted club since 2007.

Their record away from their Etihad Stadium home since Pep Guardiola became manager seven years ago isn’t too shabby, either, thanks to an unerring ability to find a way to win that was again in evidence at Bramall Lane on Sunday, as Rodri’s 88th-minute strike finally saw off Sheffield United’s gutsy effort.

Until the stumbles of last season, Jurgen Klopp’s Liverpool had also been pretty formidable against teams fresh out of the EFL, while the ‘Big Six’ morphing into the Big Seven thanks to Newcastle United’s post-takeover renaissance hasn’t made life any easier for the rest.

Which makes the work in the summer transfer window following United’s automatic promotion as Championship runners-up all the more mystifying. To recap, eight new signings have arrived — Aston Villa’s Cameron Archer becoming their latest signing on Sunday morning for £18million ($22.6m).


“I would have been more pleased if it had been done before 12pm Friday,” said manager Paul Heckingbottom, who had wanted the 21-year-old forward registered in time to be involved against champions City, only for the negotiations to drag on.

Heading the club’s list of departures since last season are Iliman Ndiaye (Marseille) and Sander Berge (Burnley). Both will be missed, though the £35million banked for selling two players who were into the final year of their contracts did help soften the blow.

It also meant Heckingbottom was able to bring in Coventry City’s Gustavo Hamer and then Archer as replacements.

Much is expected of a player paraded on the pitch before kick-off on Sunday, while Hamer has already shown his class with a goal on debut at Nottingham Forest and followed that up with a disciplined display against City.

The problem is, both players will need time to get fully up to speed, with the season now well underway and that total of 38 opportunities to get those 10 wins steadily ticking down. Ditto plenty of those other new faces, with supporters still waiting for their first glimpses of Auston Trusty and Tom Davies, who may not even be ready to face third-tier visitors Lincoln City in the Carabao Cup second round on Wednesday.

Neither Anis Slimane nor Yasser Larouci, the latter horribly at fault for City’s late winner after coming off the bench, have been considered fit enough to start games.

Of that quartet, only Slimane arrived at the club in July, underlining what a tough hand Heckingbottom has been dealt. The 2023-24 campaign is now three games old but it still feels like pre-season in this corner of South Yorkshire, as signings get to know new team-mates while building up their fitness.

Seasoned observers at Bramall Lane don’t expect this team to be fully up to speed until October.

By then, a little under a fifth of the 38-game campaign will have been played, including an eminently-winnable opening two fixtures against Crystal Palace and Forest, which were both lost.

“How crucial it will be at the end of the season, who knows?,” Heckingbottom said when asked about his side’s slow start.

Next up in the league are an Everton side without a point or goal so far at home in Saturday’s early kick-off.

Fail to get anything against Sean Dyche’s fellow strugglers and there’s a very real prospect of United heading to Fulham on October 7 still on zero points (they play Tottenham Hotspur away, Newcastle at home and West Ham United away between those two fixtures).

No team comes back from being in such a hole after eight matches in a division as demanding as the Premier League.

So, why has it come to this?

United clinched promotion on April 26, with three games of the season still to play. That should have been enough time to formulate a firm plan for the summer window and stick to it.

Instead, the coaching staff returned to work in late June with a firm intention to build things around Ndiaye and Berge on the club’s return to the top flight. That only changed when the edict came down from Heckingbottom’s bosses that those two were to be sold — with record-signing Berge leaving just three days before the new season kicked off to compound matters.

At a club where 14 players are on course to be out of contract next summer — effectively everyone, bar Anel Ahmedhodzic (whose deal runs to 2026) and Rhian Brewster (2025), from the promotion-winning squad — perhaps the inability of the hierarchy to plan ahead with any conviction should not have come as a surprise.

Losing Ndiaye was always going to be a blow. He looked a generational talent last season, the type of player to be talked about for years to come. The hope is Archer, whose move includes a buy-back option for Villa, and £15million Hamer can help fill the creativity void left behind.

Further reinforcements are wanted between now and the deadline on Friday night, with last season’s loanee James McAtee — back at Bramall Lane with City on Sunday, where he was an unused substitute — and Facundo Pellistri of Manchester United having been on the radar for several weeks.

Whether Heckingbottom gets his men remains to be seen. But, again, maybe we shouldn’t be surprised that United are leaving it so late.

The club’s owner, Prince Abdullah, has said in the past that the end of the window brings better value for money.

What such thinking fails to take into account is the bedding-in period required with new faces. Even McAtee — a key figure during United’s successful pursuit of promotion last season — will need time, if he does return, to get used to a style of play that has changed since then because the team won’t see as much of the ball in the months ahead as they did in the Championship, a point underlined by their 20 per cent share of the ball against City.

Time, however, is not on United’s side. Not with those winnable matches against Palace and Forest already gone and a genuine six-pointer against Everton approaching fast.

Those 10 wins — a tally only Cardiff City (2018-19) have been relegated from the top flight with over the past decade — feel a long, long way away right now despite the admirable efforts against last season’s treble winners.
 

There was basically 2 strategies that could be used.

Option A
Bring in easily attained lower quality players, so we are ready and prepared from day 1 or

Option B
Deliberately face your first 3 matches with very weak teams probably resulting in 0 points if it means you’re likely to acquire your 1st choice targets.

Personally would prefer option B. Basically accept being bottom of the league after 3 games if it means tackling the next 35 games with a stronger squad.
 
There was basically 2 strategies that could be used.

Option A
Bring in easily attained lower quality players, so we are ready and prepared from day 1 or

Option B
Deliberately face your first 3 matches with very weak teams probably resulting in 0 points if it means you’re likely to acquire your 1st choice targets.

Personally would prefer option B. Basically accept being bottom of the league after 3 games if it means tackling the next 35 games with a stronger squad.
Agree. And that's where we are but I have confidence with the signings that there will be 3 worse teams than us.
 
The problem is nobody wanted to buy Berge and we genuinely believed Ndiaye would sign a new contract. It's not like we could have just 'sold' Berge when we knew he didn't want to sign a new contract (we've been trying to do that for years!), and the fact he's gone to Burnley proves how few clubs actually wanted him. I don't think anyone is to blame, and it does look like we had replacements lined up and got them in (but we couldn't start negotiations until both had left, and negotiations take time). Our hope is to 'do a Forest', where lots of new recruits took time to gel but eventually, with the right players signed, they came good when it counted
 
There was basically 2 strategies that could be used.

Option A
Bring in easily attained lower quality players, so we are ready and prepared from day 1 or

Option B
Deliberately face your first 3 matches with very weak teams probably resulting in 0 points if it means you’re likely to acquire your 1st choice targets.

Personally would prefer option B. Basically accept being bottom of the league after 3 games if it means tackling the next 35 games with a stronger squad.
Totally agree. When you only have a limited amount in the pot ,then going early AND paying a lot for quality players is not an option.
We can't match the resources of the Man Cities or the Chelseas. It is what it is
UTB !!!
 
A load of Laroucci and Slimane’s
Or
Archer / Hamer

We’ve massively failed to prepared and I think we’ve probably dropped 2 points so far. This can easily be made up, I think the NDiaye transfer did us. He’d pretty much agreed to stay and with him leaving we had to replan meaning we were on the back foot.
 
There was basically 2 strategies that could be used.

Option A
Bring in easily attained lower quality players, so we are ready and prepared from day 1 or

Option B
Deliberately face your first 3 matches with very weak teams probably resulting in 0 points if it means you’re likely to acquire your 1st choice targets.

Personally would prefer option B. Basically accept being bottom of the league after 3 games if it means tackling the next 35 games with a stronger squad.

Definitely B for me also.

We only need to be better than three teams this season, which at the moment we are.

It’s been a slow start, but we’re still in touch. The players are starting to settle in, so the season starts now.
 
Caught up with Richard Keys and Nixon yesterday. Both feel we’ll be fine and were optimistic of our chances based on the last 20 minutes + the plucky grit we showed defending our goal.
 
Like or not, our precarious financial position dictated this. we always knew Illy and Sander were vulnerable. Their sales complicated things even more.
Suddenly, targets seemingly out of our reach(Archer)became an option, so Hecky went for the better options based on the new budget.
These have taken longer than expected to arrive, and remember, we have not yet used our entire loans, both premier and foreign. I think there will be at least two more, maybe three in by the end of the window.
 
Cobblers.
The “quality” players picked up were available much earlier.
Hamer should have been a target regardless of the sales….Davies was available all summer!
LWB has been a thorn for 12 months and should have been a priority to recruit quality given our reliance on that position with our style of play.
Manning was deemed good enough, and surely would have been a better option at this point than Larouchi. Manning being a free transfer.

As for IN going…that should still have been resolved at the end of last season, sign a deal or it’s a sale given that was the stance.
The minute the season ended that contract should have been offered and a time limit put on it.
 

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