Sheffield United are offering supporters a price freeze on early season ticket renewals - keeping the cost of top-flight football at one of the lowest in the country.
United have frozen the costs charged in last year's early discount period and fans renewing their season ticket for the 2007/08 campaign can receive savings of up to £167 by guaranteeing their seat from 1st March.
The Blades have some of the lowest prices in the Premiership and this season the most expensive season ticket at Bramall Lane was ranked the second cheapest in the whole of the division.
United are also running a deferred payment scheme which enables renewed season tickets to be paid by four instalments through to July 2007.
United are retaining their concessionary rates with tickets for Junior Blade Under 10s available for £59 and Junior Blade Under 16s at £119 for all areas of Bramall Lane.
Mark Fenoughty, United's chief operating officer, said: "The club wanted to make football as affordable to fans as possible and ensure we enjoy such great crowds next season as we have in this campaign.
"We recognise the economic conditions that our supporters are currently facing and the prices have been set to encourage as many of our season ticket holders to renew early, but defer payment if they wish."
Pete Whitney, from the Sheffield United Official Supporters Club, added: "We whole heartedly support United's announcement to freeze early renewal prices for next season.
"We have seen how expensive football can be in other areas of the country, especially for families.
"We therefore appreciate what United are offering and hopefully we can continue having large crowds at home games in the Premiership. To see Bramall Lane full of Blades is a fantastic sight and the noise they make is spine-tingling."
United currently have around 22,000 season tickets holders - the highest in the club's history and demand is again expected to be high in the new campaign.
Interest in the Blades has grown following their first season in the Premiership since 1994, with the club achieving average crowds of more than 30,000 and enjoying a number of sell-out fixtures.
The current offer, which is only available for non-corporate season tickets, ends at noon on 31st March. Sales will then be suspended and further details of new pricing will be released at the end of the season.
The renewal prices are: Global Windows Stand is £429 (adult) and £239 (concession). Hallam FM Kop is £309 (adult) and £199 (concession). The Capital One Family Enclosure is £409 (adult) and £219 (concession). And the Streetwise Corner is £409 (adult) and £219 (concession).
Season ticket holders will be sent an application form in the post, alternatively they can call the Blades ticket office on 0870 787 1799.