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Season tickets prices cut, plus shirt reward
Sheffield United today (2nd March) announced they are reducing the cost of watching the Blades next season.
The move to cut prices up to £30 on last season's renewal costs, is a further development of United's policy of keeping football affordable.
Another highlight is an extension of the scheme to provide free admission for youngsters when accompanied by adults. Children up to the age of 13 can now participate.
United's affordable football scheme means an adult fan sitting in the Frasers Properties Kop could be watching the Blades for as little as £279 next season, an overall saving of 17.8% or £80 based on those season ticket holders who bought at the non-discounted, full price this season.
Also, in a unique move, to reward the loyalty of renewing season ticket holders (the club has more than 19,000) each will receive free a replica third shirt being introduced to mark the 120th anniversary of the birth of the Championship club.
The black shirt, commemorating the oldest United in the football league, has, woven into the fabric, the name of each player ever to have played for the Blades.
Other elements include
* A payment plan extended to over eight months from five months to spread the cost for a little over £9 a week
* Savings of up to £119 on adult membership match by match ticket prices
* Guaranteed seat for home League Cup and FA Cup matches
* Ten per cent discount in the Blades Superstore
* 200 bonus loyalty points in addition to the 2,500 season ticket allocation when renewed by 9th April
The season ticket renewal package (deadline 9th April), applicable if the club gains promotion to the Premier League, is further evidence of United's progressive and sympathetic pricing policy.
Chief Executive Jason Rockett said: "As a club we are continuing with our policy to make football affordable and accessible to all.
"Our move last season to let Under 12s attend free has proved very popular. We have taken the step to extend this to Under 13s as part of our commitment to the fans of the future.
"More than ever it is necessary to be flexible in these challenging economic times. We hope, by reducing season ticket prices and extending our easy payment options to over eight months, it will ease the financial burden on the club's supporters.
"Additionally, our 120th anniversary celebrations provide a further opportunity to repay our loyal fans with the unique shirt offer." added Jason.
The 120th anniversary shirt will be the official Blades third kit for next season and is exclusively available to renewing season ticket holders from September.
"Its commissioning is one of a number of ways the club will be celebrating with supporters in the coming months the birth of the Blades and the playing of the first-ever competitive fixture.