Deadbat
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2023/24 SUFC SEASON REVIEW / SCHOOL REPORT
Strikers
Cameron Archer Been prolific for Preston and Middlesbrough in loan spells at Championship level and we saw first hand at the Lane, his pace and finishing power. He never really got much of an opportunity at Villa Park as they were now pushing at the higher end of the Premier League. He was in and around their squad though to start this season and came on in the victory over Everton. However, Villa had issues around balancing books related to profit and sustainability and seemed like they were keen to find a deal for him to go back out on loan or even sell him if the price was right. He was linked with a few Championship clubs, including Leeds and many United social media sites clamoured for him to sign. The Blades had been linked with his former teammate Chuka Akpom but he went to Ajax and eventually after a prolonged chase, Archer came in. The deal was an odd one but could be seen as clever for all parties as Archer came in for a reported £18 million but that Villa would get him back for a similar fee, if United went down. If the Blades stayed up, then United would complete the permanent deal. It seemed a unique way for everyone to get what they wanted. I was concerned that it effectively seemed a loan deal and if we struggled, how much would he bust a gut towards the end of the season. The other side, is we would not be stuck with a player if he struggled a la Brewster and at least we had financial backstops if we did struggle and go down.
He started his first game against Everton and was excellent scoring one and contributing hugely to the other. Showed his pace, finishing and ability to run behind. This superb start was not build upon as United struggled and he did not have much impact in many of the subsequent games. He still showed some good bits of play but we rarely created many chances and with other strikers injured, he not really forge a partnership after that promise he showed with McBurnie on debut. He was rotated a bit for a period but did score a superb goal against Wolves at the Lane.
When Wilder came in, thought he had best spell for us and weirdly this came when he operated more in a wide position. Whilst he is better down the middle, what he did show in the spell was hard work, some good upper body strength, hold up play and superb work rate. I felt in the game prior to Wilder coming in, that he was not working hard enough without the ball and thus his contributions (with us not having the ball) were insufficient. This period either side of Xmas saw him put in some man of the match performances and he scored a former club Villa. After the Christmas period, his form and the initial improvements under Wilder generally, tailed off. Brereton Diaz came in and did well and Archer picked up a few knocks and then after scoring a good finish v Luton, ended up out for a few months with a calf injury. I did wonder whether we would see him again as with us as good as down and needed to think about the future. However, he did come back in the game against Chelsea and assisted in the late McBurnie goal.
He got back into the side for some games in the run in but was anonymous at Old Trafford and then whilst more of a threat at St James Park, he missed two good chances. Against Forest he missed three very good opportunities and looked a bit disinterested and stopped chasing in the second half. Similarly v Everton seemed to be selfish and quite lazy and missed chances again. This was repeated v Spurs and was so slow to take chances offered.
Overall, his ‘loan’ has been a disappointment. He has at times shown his goalscoring ability but did only get 4 goals and was never a regular in the side due to injury and form. When he did not play, I am not sure I ever thought that him missing was the difference as when he had played, he had not quite had the impact maybe we would have hoped. However, like with the other loanee, McAtee, the lack of possession and opportunities going forward probably was frustrating for me. Both players I wanted to work harder out of possession though and at times I felt he sauntered about too much and needed to press/harry more. He was not quite as quick as I had remember but clearly when given chances he showed he was a decent finisher but did not have that many. He was messed around a bit, in terms of position but then we were not always going to play with a two at this level and he would not be used as a lone striker much you would not think? He had an ok season but maybe as one of our big signings, we would have expected more and had fitness and consistency issues even if he did at times look one of our better attacking threats. When we signed him, if you said he would only score 4 goals (and only start 16 games) then you would be concerned at how much influence we would have had. The reports we actually paid a loan fee of 4 million (on top of the fee we paid that comes back to us) then that is another deal where a player has not done anywhere near enough really in his brief time at the Lane.
He is another that you do wonder if he is quite Premier League – that may seem harsh but he has had a season now at this level and struggled really to convince Villa he would be anywhere near their first team even occasionally? If he went back on loan, like with McAtee, it would be a promoted team/struggler at best and he would face similar issues he has experienced this season. I think he will probably go back on loan to the Championship – maybe we might try and sign him again on loan but I would not say he is someone that I would be gutted about if he does not return. I realise I might be in the minority and that his record in the second tier, suggests he would score a lot of goals but I just think he needed to show more for us in terms of effort and work rate. I have a feeling Wilder felt the same as he was in and out under him and believe he may end up with a rival at the level below. Villa will do this a few more times (assuming he agreed a longer-term contract in the eventuality he returned, before we signed him – he had signed a 5-year deal in 2022- before he signed a 4-year deal with us effectively taking over his Villa deal?) to make some money until his contract nears the end and then probably see what money they can make on him before his contract ends in 2 years. If they sold him now though, they would struggle to get half of the money we paid last summer – in my opinion – that kind of sums up that he has not really gone on and quite had the impact we/Villa and himself would have hoped. I would not be that bothered if he did not come back and rather us go in a different direction. We need to build a team that if we did go up, they can play at a higher level – he has shown he probably can’t.
Grade E+ (Last season NA)
Ben Brereton Diaz When we signed him, I was a bit non plussed to be honest. I always thought that despite scoring a fair few goals for Blackburn in a 12–18-month purple patch, that he had not really pushed on from his early promise at Forest. The Chile connection had of course got him a lot of press but I was not shocked when he went to Spain and made little impact. I always thought he was a decent footballer but lacked aggression and pace to really make it at the top level.
When he came in and we heard it was only a short-term deal and he would in all likelihood be going back to Villareal, then I could not understand it? I was not certain he would give us that instant impact and then if we were not going to keep him, could not see the point.
However, he came in and scored on his league debut against West Ham and looked impressive, as he played in the inside left position but showed good feet, a clever football brain and gave us an outlet in terms of runs with and without the ball. I must admit, he looked a better player than I thought and showed he was intelligent in his link play. Worked hard too. He scored again at Palace with a lovely strike and thought he looked one of our stand out players for a significant period, despite the losses. He continued to be work hard despite having little service. Scored two more v Fulham and remained in the side and formed a decent partnership with Oli McBurnie.
His form dropped off a bit and he looked tired as we finally went down. He had shown to be a good finisher (another at Man Utd) but then missed a fair few chances in games that you would expect him to take at Newcastle and against Forest. I would like it if we could keep him as he would be a real stand out at the level below but fear he has firmly put himself in the shop window, even for a lower Prem team or given another chance back in Spain. Seems a decent lad and one of the few who contributed positively in a season full of misery.
Grade B- (Last season NA)
Oli McBurnie Another season where he simply was not available enough. When he played he did ok and had some really good games mixed with some quieter ones and some poor ones (Burnley away with the stupid red card). 15 starts out of 38 games (a further 8 from the bench) is simply not enough and is less than 40% of the games we have played. He has only played 90 minutes on 8 occasions. That is woefully inadequate and he cannot stay fit or gets suspended too much. He has scored 6 goals which is the flip side as that is effectively 1 in 3. Pretty good for a struggling side! He also has played quite well in many of those games he has featured – especially as we have lost so many games and then not had the ball much in the attacking third.
He was not fit to start the season but then when he linked with Archer v Everton, we finally looked a threat up front. However he then gets sent off at Spurs and is out for a while and it was stop start for a period. He scores against Man Utd and Bournemouth in defeats but then we have the ridiculous elbow at Burnley when he was almost asking to be dismissed. He is out again but comes back and scores against Luton and at home to West Ham with a cool last ditch penalty. He continued to be in and out with a series of niggle injuries but did play well when linked with Brereton Diaz and excellent against Fulham and Chelsea, where he gets another couple of goals. Looked like one of the few who could keep the ball, occupy the defenders and of course even in our box would be better than many of our own defenders at clearing the ball aerially! It just that he was never able to get a consistent run and even when he played he struggled to finish games. However, one of the few that looked ok at this level and he is a good footballer and better when played to his feet rather than lumped into the air. He can link play even if his style is lumbering. There were some games he would work hard and close down and press but then others looked well off it and out of energy meaning defenders could come out or were not occupied. Even when he was playing, he never looked fit.
As we limped to relegation, he was not really in the games against Brentford and then Burnley and then picked up another serious injury that was revealed to be a torn abductor (groin) and that was him out again and done for the season until a late sub appearance. We saw various posts on social media, with some suggesting that means he is going and some saying he is staying. Rumours were we had made an offer but on reduced terms which is not really a surprise.
So, does he remain? I have seen a real mixed bag of opinions. I don’t mind him as a character and think despite some stupid decisions in his past, he does give his all when he is fit and think he is one of those that seems to really care. However, he has not really contributed anywhere near enough in his five-year spell here in terms of games and goals for the amount we paid for him and his hefty wages you would assume.
I am torn on it. I think I agree that if he goes, we have to spend a fair bit to replace him (money we do not have) but then the counter argument is he just is not available enough. When he plays, he tends to offer more positives than negatives but he simply does not play enough games and is constantly injured. If he was not given a new deal, then I would not criticise the club as if the policy is we can only sign/re-sign players who actually have or will play a certain number of games. In an ideal world, he gets a deal on less wages than he has been paid but that is heavily incentivised with how many games he plays but he probably does not sign that? I think that if he does not come back, he get a contract either Champ level of for Glasgow Rangers (as rumoured) and many probably say we should have kept him! I do think if we had more striking depth and talent, then we’d move on from him but with only injury prone Brewster and a young raw Osula left, we may have to keep him to have some experience and goals up there.
Grade C- (Last season B) – grade given due to lack of availability