Get that completely. As I said, I'm not really that bothered either way personally...
I don't think anyone is actually getting offended at the reference being changed to player of the match from man of the match, (lets stick to the topic of the thread) and personally I think you must be a pretty sad individual to get offended by something that is supposed to be more inclusive. I think it is more so the relevance when it is clearly 11 men v 11 men, ergo "man" of the match and where does it stop? As others have said, will it lead to the end of phrases like "man marking" and "he's got to get sent off, he was the last man" as well? You can bet it is being heavily discussed in the BBC Boardrooms!
Some people will naturally question it (you mentioned freedom of speech) and not wish to embrace it and that is their right, and they shouldn't be shot down in flames for disagreeing with something they don't agree with, it doesn't automatically make them knuckle dragging Neanderthals.
It is clear we are starting to go backwards in certain areas now and there is a real danger that the whole minority/inclusivity thing will end up eating itself. You watch any TV program tonight, there is a very fine line between inclusivity and tokenism....which I thought we had got rid of decades ago...