72/73 shirt

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stringer

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Anyone know the full story behind this? Changed mid-season to a thicker striped shirt made by Umbro, with a central white stripe. Previously shirts were made by Bukta and had the cost of arms badge on a shield

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No, but that should be the template for next seasons Sheffield United home shirt!
 
We wore this shirt between February 2nd 1972 (as you can see in the photo of the team shaking hands with Moshe Dayan) and April 1972 apart from the home game against Man U on April 4th (we had the central red stripe back for the match). I do not remember noticing this at the time and dont know the reasons for this

 
We wore this shirt between February 2nd 1972 (as you can see in the photo of the team shaking hands with Moshe Dayan) and April 1972 apart from the home game against Man U on April 4th (we had the central red stripe back for the match). I do not remember noticing this at the time and dont know the reasons for this

Cheers Silent, I got the years mixed up as the Historical kits website seems to think the one in my OP was used 'cDec 72-1973', rather than the back end of 71/72
 
Cheers Silent, I got the years mixed up as the Historical kits website seems to think the one in my OP was used 'cDec 72-1973', rather than the back end of 71/72
You can see in the below link that it seems that the central stripe was red throughout the 1972-73 season (will check thoroughly this summer)

 
If they released this shirt as the home kit for next season how much would we lose from some wank company not sponsoring it?

How does that tally up with how many extra shirts we would sell and the revenue from those additional sales?

I’ve no idea about the figures involved for sponsors, but I think it’s such a waste of money in terms of marketing. If I had a massive business with a huge marketing budget, the last thing I would spend it on would be putting my company logo on a middling championship team’s shirt. It also completely ruins the aesthetic of the shirt in my opinion. There are very few notable exceptions, I’m a bit of a football shirt collector myself and have the Eintracht Braunschweig 1973 shirt which features the very first shirt sponsor, which was a huge jagermeister badge in the middle of the yellow shirt which looks really nice. Also classics such as ‘wards’ or ‘laver’ being Sheffield businesses im alright with but ‘Anusol Direct Insurance Services’ and ‘Visit Guantanamo Bay’ can fuck off.
 

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