It’s evident that we have a sizeable contingent in our midst that don’t want the club to modernise. They are perfectly happy with Sheffield United FC being a glorified working men’s club with a dog-shit covered pitch out back by the bins. They’re equally happy seeing a mirror image of themselves running the entire club, supping pints, sneering at anything in the game introduced after 1989, and scrapping. It maintains their fantasy that, even though they sport a cultivated 10 pint tyre, somehow they are living vicariously as the Blades manager too. If Selles turns out to be teetotal, we’re going to need industrial scale suicide watch.
Well, as romantic as all that seems, in 2025 that doesn’t cut it. Make no mistake, the elite clubs above us are Ivan fucking Drago, except in our reality, plucky little Rocky gets his head clubbed in. Hard to eulogise about old school methods when the 8th goal goes in without lube. The Wilder 1.0 years were magical, but

they

are

over. So, for the first time in my 35 years, let’s see if this data-driven modern lark works…